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posted by cmn32480 on Monday October 26 2015, @06:12AM   Printer-friendly
from the if-they-had-only-listened-before dept.

Marketoonist ran a story about marketers saying, "Oops, our bad."

The Interactive Advertising Bureau issued a remarkable mea culpa last week about the state of online advertising. In response to the rise of ad-blocking software, IAB VP Scott Cunningham said digital advertisers should take responsibility for annoying people and driving them to use ad blockers:

"We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience....

"We build advertising technology to optimize publishers' yield of marketing budgets that had eroded after the last recession. Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty...

"The consumer is demanding these actions, challenging us to do better, and we must respond."

Nod to pipedot for running this story.

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  • (Score: 2) by Joe Desertrat on Monday October 26 2015, @04:54PM

    by Joe Desertrat (2454) on Monday October 26 2015, @04:54PM (#254757)

    That said, I remember the days when advertising was a single silent, static banner across the top of a web site. Didn't get in the way of the content, was easily ignored and often looked interesting. I used to click on those from time to time.

    They eventually made those a problem by whisking you away from the sites you were visiting and making it so that hitting the back button on your browser would not take you back to the original page. That and the pop-ups they started using as well. There were manual pop-up blockers (RIP Surf In Peace!) but when Firefox and tabbed browsing came along it was a revelation.

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