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Advertisers Should Take Responsibility for Annoying People and Driving Them to Use Ad Blockers

posted by cmn32480 on Monday October 26 2015, @06:12AM   Printer-friendly
from the if-they-had-only-listened-before dept.

iWantToKeepAnon writes:

Marketoonist ran a story about marketers saying, "Oops, our bad."

The Interactive Advertising Bureau issued a remarkable mea culpa last week about the state of online advertising. In response to the rise of ad-blocking software, IAB VP Scott Cunningham said digital advertisers should take responsibility for annoying people and driving them to use ad blockers:

"We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience....

"We build advertising technology to optimize publishers' yield of marketing budgets that had eroded after the last recession. Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty...

"The consumer is demanding these actions, challenging us to do better, and we must respond."

Nod to pipedot for running this story.

Original Submission

 
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  • (Score: 0) by Anonymous Coward on Monday October 26 2015, @06:09PM

    by Anonymous Coward on Monday October 26 2015, @06:09PM (#254797)

    fear of ninja lawyers

  • (Score: 2, Informative) by Bogsnoticus on Tuesday October 27 2015, @02:33AM

    by Bogsnoticus (3982) on Tuesday October 27 2015, @02:33AM (#254990)

    Ninja lawyers? Don't make me laugh.

    They don't stand a chance against a BOFH and his cattle-prod.*

    *Not forgetting the roll of carpet, bag of quicklime, and shovel.

    --
    Genius by birth. Evil by choice.