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posted by cmn32480 on Monday October 26 2015, @06:12AM   Printer-friendly
from the if-they-had-only-listened-before dept.

Marketoonist ran a story about marketers saying, "Oops, our bad."

The Interactive Advertising Bureau issued a remarkable mea culpa last week about the state of online advertising. In response to the rise of ad-blocking software, IAB VP Scott Cunningham said digital advertisers should take responsibility for annoying people and driving them to use ad blockers:

"We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience....

"We build advertising technology to optimize publishers' yield of marketing budgets that had eroded after the last recession. Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty...

"The consumer is demanding these actions, challenging us to do better, and we must respond."

Nod to pipedot for running this story.

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  • (Score: 1) by SDRefugee on Monday October 26 2015, @06:22PM

    by SDRefugee (4477) on Monday October 26 2015, @06:22PM (#254807)

    Like the endless fucking drug ads on tv... Where they spend nearly the whole commercial rattling off side-effects that would make anybody EXTREMELY leery of using the fucking drug, then a perky voice says "Ask YOUR doctor if zippydodah is RIGHT for YOU!!".... Serious annoying.. And EVERYBODY knows annoying your potential customer is the correct way to sell your product... <sarcasm>

    America should be proud of Edward Snowden, the hero, whether they know it or not..