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posted by cmn32480 on Monday October 26 2015, @06:12AM   Printer-friendly
from the if-they-had-only-listened-before dept.

Marketoonist ran a story about marketers saying, "Oops, our bad."

The Interactive Advertising Bureau issued a remarkable mea culpa last week about the state of online advertising. In response to the rise of ad-blocking software, IAB VP Scott Cunningham said digital advertisers should take responsibility for annoying people and driving them to use ad blockers:

"We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience....

"We build advertising technology to optimize publishers' yield of marketing budgets that had eroded after the last recession. Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty...

"The consumer is demanding these actions, challenging us to do better, and we must respond."

Nod to pipedot for running this story.

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  • (Score: 2) by HiThere on Monday October 26 2015, @07:41PM

    by HiThere (866) Subscriber Badge on Monday October 26 2015, @07:41PM (#254844) Journal

    But Google isn't annoying. I may refuse to use their services (e-mail, etc.) but Google search is hard to beat, and isn't annoying. I don't pretend that it's secure, I know they track my search history, but they aren't annoying, and I believe that they consider their information on me to be a corporate advantage, so they won't sell it, at least not without either coercion or a highly restrictive NDA and a steep price. This isn't real security, but it's probably the best that's available.

    OTOH, advertisers have contributed to my decision to not install Flash. And they have driven my decision to use noscript.

    Javascript is what you use to allow unknown third parties to run software you have no idea about on your computer.
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