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posted by cmn32480 on Monday October 26 2015, @06:12AM   Printer-friendly
from the if-they-had-only-listened-before dept.

Marketoonist ran a story about marketers saying, "Oops, our bad."

The Interactive Advertising Bureau issued a remarkable mea culpa last week about the state of online advertising. In response to the rise of ad-blocking software, IAB VP Scott Cunningham said digital advertisers should take responsibility for annoying people and driving them to use ad blockers:

"We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience....

"We build advertising technology to optimize publishers' yield of marketing budgets that had eroded after the last recession. Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty...

"The consumer is demanding these actions, challenging us to do better, and we must respond."

Nod to pipedot for running this story.

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  • (Score: 1) by tftp on Monday October 26 2015, @11:40PM

    by tftp (806) on Monday October 26 2015, @11:40PM (#254932) Homepage

    it would inevitably devolve into a "first among equals" SEO problem where the companies with deeper pockets pay extra to sort them to the top of the list.

    This has no effect on a savvy customer who reads the entire list before deciding what to buy. This is also convenient enough for a customer who has to buy something right away, no matter if it is the best or the cheapest. In other words, the order of ads in the ad listing does not bother the customer.

    And companies would still run ads the traditional way anyway.

    And they will be blocked by everyone, now that the official listing removes the last reason for advertising within someone else's materials.