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posted by cmn32480 on Monday October 26 2015, @06:12AM   Printer-friendly
from the if-they-had-only-listened-before dept.

Marketoonist ran a story about marketers saying, "Oops, our bad."

The Interactive Advertising Bureau issued a remarkable mea culpa last week about the state of online advertising. In response to the rise of ad-blocking software, IAB VP Scott Cunningham said digital advertisers should take responsibility for annoying people and driving them to use ad blockers:

"We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience....

"We build advertising technology to optimize publishers' yield of marketing budgets that had eroded after the last recession. Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty...

"The consumer is demanding these actions, challenging us to do better, and we must respond."

Nod to pipedot for running this story.

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  • (Score: 2) by Hairyfeet on Tuesday October 27 2015, @04:47AM

    by Hairyfeet (75) <reversethis-{moc ... {8691tsaebssab}> on Tuesday October 27 2015, @04:47AM (#255003) Journal

    And as I told the Escapist (which got me banned BTW, but they ended up having to lock the thread as others took up the cause, which made me happy) if they simply followed the ABP "best practices" so they were put on the ABP whitelist? Then users wouldn't have to worry about infections from their site as to get on the ABP whitelist? Its like a "how to" on insuring malvertisements won't get through. But of course that would mean they couldn't take a check from anybody that walks through the door, they would actually have to give a shit about their users and not abuse them for their own profits.

    So i hand out ABP in every default install, and the rate of infection? So low as to not even be worth mentioning, because the vast majority by a HUGE amount of infections can all be traced back to malvertisements. And sorry but I won't shed a tear for douchebags that care more about their profits than spreading harm to their users going broke.

    ACs are never seen so don't bother. Always ready to show SJWs for the racists they are.
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