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posted by NCommander on Wednesday April 02 2014, @12:35PM   Printer-friendly
from the understanding-the-community dept.
We've gotten some incredible feedback regards to the moderation system and the karma system, and trust me, its not going into /dev/null; I'll have a writeup done by the weekend. However, I've noticed something today that made me sit back, and think for awhile. Our community is healthy and vibrant, and we're far more cohesive as a group than we ever were on the other site. Furthermore, our users are significantly more active here than the other site. Almost all of us are from the other site, but there's a huge difference between us and them.

I can sum up the difference in four words: We ARE a community.

While many of us decried the other site calling us an audience, I'm not sure I can say I was a part of the Slashdot community. I read articles, and comments, but I hadn't moderated (or even logged in) on the other site for years. This wasn't always true; I'm UID 700139 on the other site (registered sometime in 2003), and I was fairly active until 2009. Then I stopped. I didn't even post on the Audience Responses post. I've talked to others on IRC, and it turns out I'm not alone; a LOT of people who are active here were permanent lurkers on the other site.

I need to understand why to keep us a community, and to prevent us from just becoming a passive audience. If you're going to post on any story, let it be this one, and tell me your story. We need to know.For this request to make sense, I need to make a distinction between not commenting, and lurking. Lurking is people who have user accounts, but don't sign in, never moderate and never post, even on topics that interest them. They are someone who is completely passive on the other site. Its fine that people comment on every single article; even at my most active on the other site, I posted at best one a month. A lot of people just like to read the comments, and perhaps moderate.

There is nothing wrong with that; those people are still part of the community even if they don't speak often. We've had two stories yesterday that broke 100 comments: Moderation: Discussing !(post^moderate) and OK Cupid Protests Against Mozilla CEO. Looking back at the history, nearly every single article we've run discussing the site broke the hundred comment mark. This is incredible because as of writing, we only have 4007 user accounts total, and slashcode reports seeing 54,620 unique IPIDs* for yesterday.

By chance, Slashdot ran the same article at roughly the same time as we did: OKCupid Warns Off Mozilla Firefox Users Over Gay Rights. This is what made me sit up and take notice. Slashdot does not post their stats publicly, but when DICE acquired Freenet, they posted some rough numbers in the official press release. From that article:

Slashdot, a user-generated news, analysis, peer question and professional insight community. Tech professionals moderate the site which averages more than 5,300 comments daily and 3.7 million unique visitors each month.

As I said before, we don't have a really good idea on the number of unique IPIDs visiting the site, but we do have solid numbers for our daily comment counts. Here's the graph as generated by slashcode for a biweekly period:

Biweekly Comment Count Graph

(due to a quirk in slashcode, the graphs don't update until 48 hours later; our comment count for 04/01 was 712 comments total).

Taking in account averages, we're roughly getting a little less than 10% of Slashdot's comment counts, with a considerably smaller user base. As I said, the OkCupid story made me take notice. Here's the comment counts at various scores between the two sites

         | SoylentNews | Slashdot.org |
---------------------------------------
Score -1 |         130 |         1017 |
Score  0 |         130 |         1005 |
Score  1 |         109 |          696 |
Score  2 |          74 |          586 |
Score  3 |          12 |           96 |
Score  4 |           4 |           64 |
Score  5 |           1 |           46 |
---------------------------------------
Furthermore, I took a look at UIDs on the other site, the vast majority of comments came from 6/7 digit UID posters. Looking at CmdrTaco's Retirement Post as well as posts detailing the history of the other site most of the low UIDs are still around, and are simply in perma-lurk mode.

Here's the rub. If Slashdot is really getting 3.7 million unique visitors per month, and there most popular articles only get to 1000-2000 comments (Taco's retirement, and the Audience Responses post both reached 2k), then Slashdot's readership is passive. Like, insanely passive. Let's assume that the average poster posts 5 comments a month (which is an extremely conservative estimate in my opinion). then out of those 3.7M unique visitors, only one person out of a thousand (1060 to be specific) is posting a comment. That's a horrendous ratio, especially for a site that allows anonymous postings.

I don't think this is inherent to the site itself; if we are getting 100-250k unique users (and I don't think its anywhere close to that high), then our numbers are still drastically better than Slashdot's. I suspect for every 100 users, one is posting, and if not, they're at least moderating or using the site. On average, we float 200-300 logged in users at a time, spiking up to 800-1000 in the evenings. On April 1st, we saw 3842 unique users logged in every day (out of 4007!).

I don't want this site to become a passive audience, I want people to be involved, and active in the site. This doesn't mean posting, but moderating, or at the very least, browsing while logged in. I suspect the vast majority of us were in the perma-lurk mode on the other site before coming here, and I want to know why. Tell me your stories so we can be a community, and not just a website with an audience. Let me hear them loud and clear, and tell me if I'm wrong; let me know if you were one of the most active posters on the other site, and if so, what sense of community did you feel over there.

* - due to the way we use varnish for ACs, the number of unqiue IPID per day is likely far higher it is in actuality. Due to our setup, the backend only sees one AC every five minutes + all logged in users.

 
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  • (Score: 2, Interesting) by VLM on Wednesday April 02 2014, @02:15PM

    by VLM (445) on Wednesday April 02 2014, @02:15PM (#24793)

    Let me tell you a story about a former employer from a long time ago (like decade(s) now). They are a legacy media producer and people pay them quite a bit of money to manufacture printed objects in the hope that end user humans will read those printed objects and be influenced. So they get paid piecework, sorta. It seems fair that 50 million physical ad impressions will cost ten times as much as 5 million physical impressions.

    One day, again far more than a decade ago, a management MBA got his low paid STEM worker drones to do some math, and it was determined the marginal advertising revenue from printing one additional item considerably exceeded the marginal production cost of that item. Every item produced makes a VERY healthy profit, and its the act of production that contractually makes the revenue. So a dumpster was moved into the building to collect the output of the production line. Right off the line, and directly into the trash. Very Large bonus checks were paid out... for awhile.

    Eventually an angry advertiser, curious how supposedly everyone was reading something that independent analysis indicates no one reads, took them to court, and the court took the legacy media producer to the cleaners. Somehow they're still in business, although I can't understand how. Without the dumpster at the output of the assembly line.

    Any similarity between my story and any other situation that could exist, including one discussed in this story, is purely coincidental and nothing is being implied by my rambling story.

    Starting Score:    1  point
    Moderation   0  
       Offtopic=1, Interesting=1, Total=2
    Extra 'Interesting' Modifier   0  
    Karma-Bonus Modifier   +1  

    Total Score:   2  
  • (Score: 1) by sgleysti on Wednesday April 02 2014, @03:22PM

    by sgleysti (56) Subscriber Badge on Wednesday April 02 2014, @03:22PM (#24897)

    I read your post because it was a story and marked offtopic. I would love to see where an existentialist/nihilist philosopher could run with that material.

    • (Score: 2) by VLM on Wednesday April 02 2014, @03:41PM

      by VLM (445) on Wednesday April 02 2014, @03:41PM (#24916)

      As a meta commentary it says a lot about sensationalism in the community. If I wrote "They charge advertisers based on their numbers and they're fundamentally in charge of their numbers so if the numbers make no sense they're probably fraudulent numbers, based on my past business experiences" I'd probably have hit +5 in a minute, but not going all Fark-Headline or Fox News Breaking Headline gets me a 0 off topic. And making that point was about 50% of the reason behind my peculiarly worded post. I'd actually have been pissed if I hadn't been downvoted because I wanted to make that point.

      For the legal record I'm not claiming as fact anything other than the motive and opportunity for fraud exist, which is not controversial in the entire industry and does not prove or explain anything WRT one individual situation.