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posted by janrinok on Sunday April 06 2014, @07:04PM   Printer-friendly
from the trust-has-to-be-earned dept.

Selena Larson writes at ReadWrite that Facebook has a perception problem, which is largely driven by the fact it controls huge amounts of data and uses people as fodder for advertising and just can't shake its ultimately flawed nature and gain the trust of consumers.

"Perhaps the largest driver of skepticism towards Facebook is the level of control it gives users-which is arguably limited. Sure, you can edit your profile so other people can't see your personal information, but Facebook can, and it uses your data to serve advertisers says Larson. "Keep in mind: This is information you provided just once in the last 10 years-for instance, when you first registered your account and offered up your favorite movies, TV shows and books-is now given tangentially to advertisers or companies wanting a piece of your pocketbook."

Another thing people hate about Facebook is that when the time comes for someone to abandon the social network, whether over privacy concerns or frustration with the company, Facebook intentionally makes it hard to leave. "Even if you delete your account, your ghost remains. Your email address is still tied to a Facebook account and your face is still recognizably tagged as you, even if the account it's associated with has vanished." Even when you die, Facebook continues to make money off you.

Facebook has many exciting projects, but it won't have an audience left unless it addresses its perception problem says Larson. "Trust is paramount, especially on the Internet, and people need to know that Facebook is making things to improve the human experience, not just spending billions to make even more billions off our personal information," concludes Larson. "Prove to us you don't just care about money, Facebook, and perhaps we'll all realize how much you really have grown in the last 10 years."

 
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  • (Score: 2) by Reziac on Monday April 07 2014, @03:50AM

    by Reziac (2489) on Monday April 07 2014, @03:50AM (#27283) Homepage

    I had Juno mail about a thousand years ago (and Juno does still exist) ... the trick was to admit to NO interests; then you got NO spam.

    Juno was successful enough that there were several copycat services. However, the whole thing lost relevance once net access became widespread and nearly every ISP offered email.

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  • (Score: 2) by VLM on Monday April 07 2014, @11:37AM

    by VLM (445) on Monday April 07 2014, @11:37AM (#27392)

    "once net access became widespread"

    It was free. Completely. Not a penny. At least when she used it. Got an old PC and a modem, you're good.

    I agree its fairly pointless if you have inet access but she has no interest.

    • (Score: 2) by Reziac on Monday April 07 2014, @01:12PM

      by Reziac (2489) on Monday April 07 2014, @01:12PM (#27441) Homepage

      Yeah, I know people who still use it, because it's free and requires no more investment than their existing phone line and any crap computer. It works for basic email, well enough if that's all you need, and it takes little effort to learn to use.

      [goes off, looks at juno.com] I see it now has a webmail interface!