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posted by janrinok on Sunday April 06 2014, @07:04PM   Printer-friendly
from the trust-has-to-be-earned dept.

Selena Larson writes at ReadWrite that Facebook has a perception problem, which is largely driven by the fact it controls huge amounts of data and uses people as fodder for advertising and just can't shake its ultimately flawed nature and gain the trust of consumers.

"Perhaps the largest driver of skepticism towards Facebook is the level of control it gives users-which is arguably limited. Sure, you can edit your profile so other people can't see your personal information, but Facebook can, and it uses your data to serve advertisers says Larson. "Keep in mind: This is information you provided just once in the last 10 years-for instance, when you first registered your account and offered up your favorite movies, TV shows and books-is now given tangentially to advertisers or companies wanting a piece of your pocketbook."

Another thing people hate about Facebook is that when the time comes for someone to abandon the social network, whether over privacy concerns or frustration with the company, Facebook intentionally makes it hard to leave. "Even if you delete your account, your ghost remains. Your email address is still tied to a Facebook account and your face is still recognizably tagged as you, even if the account it's associated with has vanished." Even when you die, Facebook continues to make money off you.

Facebook has many exciting projects, but it won't have an audience left unless it addresses its perception problem says Larson. "Trust is paramount, especially on the Internet, and people need to know that Facebook is making things to improve the human experience, not just spending billions to make even more billions off our personal information," concludes Larson. "Prove to us you don't just care about money, Facebook, and perhaps we'll all realize how much you really have grown in the last 10 years."

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  • (Score: 3, Insightful) by Common Joe on Monday April 07 2014, @10:47AM

    by Common Joe (33) Subscriber Badge <{common.joe.0101} {at} {}> on Monday April 07 2014, @10:47AM (#27378) Journal

    Virtually every facebook user I know has no interest in anyone's life but their own, and only by feigning interest in others can they garner attention they so desperately need for themselves. Their existance is threatened if someone stops paying attention to them.

    The damndest thing is happening to me. I have a very minimal Facebook presence. (I think I've been on Facebook about 5 or so years and made about 15 or so comments.) As a matter of fact, I have almost no online presence at all. Things are changing, though. I need a job and every place I turn says "get online" and fill out the forms and every article I read says "Your chances are greater if you have an online presence". In other words, I have to pretend to be interested in online technology (by putting up a facade) so that others can feign interest in me so I can find a job. My existence and the existence of HR drones and recruiters are threatened if people aren't paying attention to one another. Yes, I'm using other things than Facebook to advertise myself but you get the point.

    But your main point still holds true. No one has a real interest in the other person. It's all there for show.

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