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Youtube Killed the TV Star: How Online Video is Replacing TV

posted by cmn32480 on Wednesday January 13 2016, @11:23AM   Printer-friendly
from the cord-cutters-ftw dept.

Phoenix666 writes:

The average American watches more than five hours of TV per day, but pretty soon that leisure time may be dominated by YouTube and other online video services.

In an address at CES 2016, YouTube's chief business officer Robert Kyncl argued that digital video will be the single biggest way that Americans spend their free time by 2020 – more than watching TV, listening to music, playing video games, or reading.

The amount of time people spend watching TV each day has been pretty steady for a few years now, Mr. Kyncl pointed out, while time spent watching online videos has grown by more than 50 percent each year. Data from media research firm Nielsen shows that it's not just young people watching online videos, either: adults aged 35 to 49 spent 80 percent more time on video sites in 2014 than in 2013, and adults aged 50 to 64 spent 60 percent more time on video sites over the same time period.

Why the shift?

Original Submission

 
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  • (Score: 0) by Anonymous Coward on Wednesday January 13 2016, @03:11PM

    by Anonymous Coward on Wednesday January 13 2016, @03:11PM (#289080)

    I'd bet quite a bit of "watching" online videos is actually listening to music, while doing something else (look at the number of music videos on YouTube!). That would not be in competition with most TV uses, but more with radio stations (and dedicated online streaming services).

  • (Score: 0) by Anonymous Coward on Wednesday January 13 2016, @05:51PM

    by Anonymous Coward on Wednesday January 13 2016, @05:51PM (#289155)

    Remember MTV? From back in the day that the M stood for music?

    • (Score: 0) by Anonymous Coward on Thursday January 14 2016, @10:05AM

      by Anonymous Coward on Thursday January 14 2016, @10:05AM (#289433)

      I explicitly wrote: "most TV uses." And the fact that you had to go to the past to find a counter example only strengthens my point: Which TV station specializes in playing music today?