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posted by n1 on Thursday April 10 2014, @01:01AM   Printer-friendly
from the cereal-mind-games dept.

In addition to being loaded with unholy amounts of sugar, the cold breakfast cereals most American children enjoy are actually conducting covert psychological operations on them, according to researchers at Cornell University.

The researchers found that cereals marketed to kids are placed half as high on supermarket shelves as adult cereals, and that the average angle of the gaze of cereal spokes-characters on cereal boxes marketed to kids is downward at a 9.6 degree angle whereas spokes-characters on adult cereal look almost straight ahead. Findings show, for example, that brand trust was 16% higher and the feeling of connection to the brand was 28% higher when that Trix rabbit makes eye contact.

In short, the researchers' advice if you don't want your kids going cuckoo for Cocoa Puffs is not to call the police, just don't take your kids down the cereal aisle in the grocery store.

 
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  • (Score: 5, Insightful) by The Mighty Buzzard on Thursday April 10 2014, @01:21AM

    by The Mighty Buzzard (18) Subscriber Badge <themightybuzzard@proton.me> on Thursday April 10 2014, @01:21AM (#29186) Homepage Journal
    Whadda you mean "kids"? Now it's possible this could change when I hit 50 or 60 but I'm still with Calvin on the ole chocolate frosted sugar bombs.
    --
    My rights don't end where your fear begins.
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  • (Score: 2) by fliptop on Thursday April 10 2014, @01:29AM

    by fliptop (1666) on Thursday April 10 2014, @01:29AM (#29192) Journal

    I'm still with Calvin on the ole chocolate frosted sugar bombs

    Hobbs: Mwhh, sweet!

    Calvin: Actually, they're kinda bland until you dump some sugar on them.

    --
    To be oneself, and unafraid whether right or wrong, is more admirable than the easy cowardice of surrender to conformity