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posted by n1 on Thursday April 10 2014, @01:01AM   Printer-friendly
from the cereal-mind-games dept.

In addition to being loaded with unholy amounts of sugar, the cold breakfast cereals most American children enjoy are actually conducting covert psychological operations on them, according to researchers at Cornell University.

The researchers found that cereals marketed to kids are placed half as high on supermarket shelves as adult cereals, and that the average angle of the gaze of cereal spokes-characters on cereal boxes marketed to kids is downward at a 9.6 degree angle whereas spokes-characters on adult cereal look almost straight ahead. Findings show, for example, that brand trust was 16% higher and the feeling of connection to the brand was 28% higher when that Trix rabbit makes eye contact.

In short, the researchers' advice if you don't want your kids going cuckoo for Cocoa Puffs is not to call the police, just don't take your kids down the cereal aisle in the grocery store.

 
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  • (Score: 2) by davester666 on Thursday April 10 2014, @04:16PM

    by davester666 (155) on Thursday April 10 2014, @04:16PM (#29523)

    I've learned my lesson. After I was arrested and publicly shamed for doing this, I vowed they wouldn't catch me again.

    Now I lock them in the trunk.

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