“It’s a Deadpool world and we’re just living in it,” beamed 20th Century Fox distribution chief Chris Aronson this morning. The Marvel anti-hero movie hasn’t calmed down with weekend 2 of $55M and a 10-day total of $235.4M, with a big assist from star Ryan Reynolds, who continues promoting. Yesterday, his satirical Deadpool Kanye-esque rant against Saturday Night Live exec producer Lorne Michaels went viral, clocking 2.4M YouTube views.
[...] Could Deadpool topple The Passion Of The Christ ($370.8M) to become the top-grossing R-rated film of all-time? The Tim Miller-directed superhero movie thru Sunday will be running 11% ahead of Mel Gibson’s New Testament title through its second weekend. Yeah, it’s an apples to oranges comparison given the discrepancy between the two titles’ crowds. Passion reaped seven weekends of double-digit million dollar grosses from the Lenten faithful back in 2004. A Friday Imax matinee at Edwards Valencia Cinema, 30 minutes north of Hollywood, drew mostly couples to the raunchy Marvel film. But there’s a lot of back-to-back franchise competition this spring. Just look at what’s standing in Deadpool‘s way: London Has Fallen, 10 Cloverfield Lane, The Divergent Series: Allegiant and Batman v. Superman. With all these brand titles, you’d think it was summer. Many in the business feel $350M is within reach for Deadpool, which would put it nose-to-nose with American Sniper, the second highest grossing R-rated film at the domestic B.O.
Deadpool Could Become Top-Grossing R-Rated Film of All Time
http://deadline.com/2016/02/deadpool-risen-the-witch-race-weekend-box-office-1201705730/
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