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posted by cmn32480 on Friday April 15 2016, @10:18AM   Printer-friendly
from the your-tax-dollars-at-work dept.

The University of California in Davis has spent $175,000 to try to improve its online image:

The University of California in Davis has spent $175,000 on search engine optimization (SEO) and online reputation management – to hide an embarrassing incident in which students were pepper-sprayed on campus. The massive bill has come to light this week after the Sacramento Bee filed information requests on the university's expenditure after it noticed that its "strategic communications budget" has nearly doubled from $2.93 million in 2009 to $5.47 million in 2015.

The newspaper found that the university had taken out several contracts aimed at "cleaning up the negative attention" that the university received when students were pepper-sprayed in November 2011 during a protest over large tuition fee hikes and in support of the broader Occupy movement of that time. The incident received worldwide attention when video was published of UC Davis police officer Lt. John Pike nonchalantly spraying a group of students with the chemical spray while they sat on the ground holding a peaceful rally.

[...] In an effort to limit the university's connection with the pepper-spraying, UC Davis hired Maryland-based Nevins & Associates for $15,000 a month for six months to "create and execute an online branding campaign" not just for the University of Davis, but also its chancellor Linda Katehi, who was widely criticized for her handling of the protests and faced calls for her resignation.

Here's the website of The University of California in Davis. Did I mention the University of California in Davis?


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  • (Score: 4, Interesting) by Phoenix666 on Friday April 15 2016, @01:51PM

    by Phoenix666 (552) on Friday April 15 2016, @01:51PM (#332213) Journal

    I don't know about the top athlete part, because my alma mater's football team could have been lapped by a reasonably strong junior high school team, but the Campus Police definitely did suppress crime reports of rapes all the time. The university was an island surrounded by some of the highest crime areas on Chicago's south side, so of course there were constant thefts, assaults, and other crimes happening all the time, but thanks to the blanket of silence imposed by the administration and campus cops, the outside world thought it was a safe place to study.

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  • (Score: 3, Funny) by bob_super on Friday April 15 2016, @04:52PM

    by bob_super (1357) on Friday April 15 2016, @04:52PM (#332289)

    Did IIT even have a football team?