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A California man is suing Facebook for allegedly scanning the content of private messages sent between users of the site.
The suit alleges that Facebook scans the messages in search of hyperlinks sent between users. "If there is a link to a web page contained in that message, Facebook treats it as a 'like' of the page, and increases the page's 'like,' counter by one," the suit contends. The site tracks when users "like" pages in order to compile individual profiles that allow third parties to send targeted advertisements.
Source: http://www.washingtonexaminer.com/facebook-sued-for-scanning-private-user-messages/article/2591806
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Facebook Sued for Scanning Private User Messages
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(Score: 2) by Hyperturtle on Tuesday May 24 2016, @10:09PM
This also opts you into some sort of contract in a way, where because you shared something hilariously bad and totally against your preferences, you wanted to show it off in disgust to others to demonstrate what is a bad example of something... you are automatically flagged as liking it and your preferences shipped off to not the highest bidder, but to all bidders.
Even if one uses the site to keep the peace within the family, participation just makes it worse for yourself in the long run. Receiving crap and sharing it as a warning merely precludes the arrival of more of the same, because you expressed a preference for it.
If I was an advertiser, I'd be the one suing over that, since I'd be the one paying for lists of people that don't even want what I am selling while being told that they actively "liked" it.