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A new kind of Apple Store is opening on Saturday.
Across the street from the iconic San Francisco store, Apple is opening a new flagship aimed at being more than just a store. The trademark 42-foot glass doors will open to a kind of Apple-designed public forum, with a conference room, advice for small businesses, concerts, and a layout that blurs the line between inside and outside.
"This is not just a store," Angela Ahrendts, Apple's senior vice president of retail and online stores, said in a Thursday press release. "We want people to say, 'Hey, meet me at Apple.... Did you see what's going on at Apple?"
Apple is not the first business to engaged in an aesthetic revamp for physical store locations. More and more large companies have taken a designer's eye to rebuilding or in some cases building stores to for greater aesthetics, layout, and convenience.
What would you do if you had $100 billion in cash sitting in the bank?
(Score: 2) by takyon on Tuesday May 24 2016, @03:57PM
I doubt they have the patience to replicate this "experience" outside of a few major cities. They are just doing it in San Francisco to attract buzz around techies, press, trendsetters, whatever.
Oh, sure. Let's see what they do to protesters.
[SIG] 10/28/2017: Soylent Upgrade v14 [soylentnews.org]
(Score: 2) by CRCulver on Tuesday May 24 2016, @05:28PM
Apple has already opened one of these next-generation retail centers in Memphis, Tennessee. While it's a largish, nationally-known city, it's still beyond the handful of hip coastal spots you'd expect this to be limited to.