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posted by cmn32480 on Tuesday May 24 2016, @03:47PM   Printer-friendly
from the it's-not-just-a-phone-anymore dept.

A new kind of Apple Store is opening on Saturday.

Across the street from the iconic San Francisco store, Apple is opening a new flagship aimed at being more than just a store. The trademark 42-foot glass doors will open to a kind of Apple-designed public forum, with a conference room, advice for small businesses, concerts, and a layout that blurs the line between inside and outside.

"This is not just a store," Angela Ahrendts, Apple's senior vice president of retail and online stores, said in a Thursday press release. "We want people to say, 'Hey, meet me at Apple.... Did you see what's going on at Apple?"

Apple is not the first business to engaged in an aesthetic revamp for physical store locations. More and more large companies have taken a designer's eye to rebuilding or in some cases building stores to for greater aesthetics, layout, and convenience.

What would you do if you had $100 billion in cash sitting in the bank?


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  • (Score: 3, Interesting) by Nerdfest on Tuesday May 24 2016, @04:02PM

    by Nerdfest (80) on Tuesday May 24 2016, @04:02PM (#350353)

    The should probably just start referring to it as a "cathedral" rather than a "store". It both works better in the "cathedral vs. bazaar" sense, and ties in nicely with the blind Apple faithful (who's numbers finally seem to be dropping).

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  • (Score: 2) by ikanreed on Tuesday May 24 2016, @04:12PM

    by ikanreed (3164) on Tuesday May 24 2016, @04:12PM (#350361) Journal

    No one ever went broke underestimating the taste of the American public. Except Donald Trump.

    • (Score: 2) by Alfred on Tuesday May 24 2016, @05:08PM

      by Alfred (4006) on Tuesday May 24 2016, @05:08PM (#350396) Journal
      Broke? Yeah I'd start crying if I had only as much money as Trump. /sarc
      • (Score: 3, Informative) by ikanreed on Tuesday May 24 2016, @06:18PM

        by ikanreed (3164) on Tuesday May 24 2016, @06:18PM (#350428) Journal

        The fucker crashed numerous businesses, and essentially only has money because of fraudulent financial dealings. I'm not really in the mood to go and collect sources to prove all this, but he's crashed and burned so many businesses, running off with investors' money as direct compensation to himself for his name.

        • (Score: 0) by Anonymous Coward on Tuesday May 24 2016, @07:30PM

          by Anonymous Coward on Tuesday May 24 2016, @07:30PM (#350450)

          And it's been calculated he'd be as rich or richer today if he had simply taken his initial "small loan" from daddy and invested it. He's spent his adult life coasting on his father's money and only managed to stay in the black through fraud. He's an absolute failure as a businessman if you measure the amount of honest money he's made.

        • (Score: 2) by jimshatt on Wednesday May 25 2016, @10:01AM

          by jimshatt (978) on Wednesday May 25 2016, @10:01AM (#350723) Journal
          That either means fraud is really easy, or that he is really good at it. In which case he's at least good at something.