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A new kind of Apple Store is opening on Saturday.
Across the street from the iconic San Francisco store, Apple is opening a new flagship aimed at being more than just a store. The trademark 42-foot glass doors will open to a kind of Apple-designed public forum, with a conference room, advice for small businesses, concerts, and a layout that blurs the line between inside and outside.
"This is not just a store," Angela Ahrendts, Apple's senior vice president of retail and online stores, said in a Thursday press release. "We want people to say, 'Hey, meet me at Apple.... Did you see what's going on at Apple?"
Apple is not the first business to engaged in an aesthetic revamp for physical store locations. More and more large companies have taken a designer's eye to rebuilding or in some cases building stores to for greater aesthetics, layout, and convenience.
What would you do if you had $100 billion in cash sitting in the bank?
(Score: 2) by takyon on Tuesday May 24 2016, @04:09PM
But your dentist hasn't set up a public forum in the waiting room or held any concerts!
[SIG] 10/28/2017: Soylent Upgrade v14 [soylentnews.org]
(Score: 2) by VLM on Tuesday May 24 2016, @05:00PM
That is a fair point, but car dealerships, especially the service waiting area, are just a thin layer beneath that. Big screen TVs, free wifi, free coffee, free coke/pepsi, free donuts, free fresh fruit, free cookies, and a new one at the recently remodeled Toyota, is free freshly popped popcorn.
On one hand I'm not cool with the $20 oil change for $10 worth of filter and oil, but.. on the other hand I can eat a "free" sickeningly unhealthy breakfast and chill out for an hour in relative luxury, vs going outside in -10F weather and doing it myself. I suppose from their point of view $10 is worth more to them than a donut and a cup of orange juice.
(Score: 1, Interesting) by Anonymous Coward on Tuesday May 24 2016, @05:25PM
Get a fumoto oil valve, so you don't have to spend much time outside when you change your oil. I've been using them for years and everyone I've recommended them to love them.