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A new kind of Apple Store is opening on Saturday.
Across the street from the iconic San Francisco store, Apple is opening a new flagship aimed at being more than just a store. The trademark 42-foot glass doors will open to a kind of Apple-designed public forum, with a conference room, advice for small businesses, concerts, and a layout that blurs the line between inside and outside.
"This is not just a store," Angela Ahrendts, Apple's senior vice president of retail and online stores, said in a Thursday press release. "We want people to say, 'Hey, meet me at Apple.... Did you see what's going on at Apple?"
Apple is not the first business to engaged in an aesthetic revamp for physical store locations. More and more large companies have taken a designer's eye to rebuilding or in some cases building stores to for greater aesthetics, layout, and convenience.
What would you do if you had $100 billion in cash sitting in the bank?
(Score: 2) by Marand on Tuesday May 24 2016, @08:15PM
Anyway from my contact with contract people, it sounds like hanging out at a phone dealer, other than when the contract is up, is about as appealing as hanging out at the local Honda dealership other than when your lease is almost up or its otherwise time to buy new.
Sounds like you haven't encountered many hardcore Apple fans. The company has a sort of cult of personality built around it, to the point I don't find the idea surprising at all. Hell, I've gotten the impression some of them already do it with regular Apple stores.