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A new kind of Apple Store is opening on Saturday.
Across the street from the iconic San Francisco store, Apple is opening a new flagship aimed at being more than just a store. The trademark 42-foot glass doors will open to a kind of Apple-designed public forum, with a conference room, advice for small businesses, concerts, and a layout that blurs the line between inside and outside.
"This is not just a store," Angela Ahrendts, Apple's senior vice president of retail and online stores, said in a Thursday press release. "We want people to say, 'Hey, meet me at Apple.... Did you see what's going on at Apple?"
Apple is not the first business to engaged in an aesthetic revamp for physical store locations. More and more large companies have taken a designer's eye to rebuilding or in some cases building stores to for greater aesthetics, layout, and convenience.
What would you do if you had $100 billion in cash sitting in the bank?
(Score: 2) by Phoenix666 on Wednesday May 25 2016, @11:47AM
Apple rules lawfirms, though, for some reason I've never been able to fathom; they certainly don't care about graphics. They were also one of the last bastions of LotusNotes.
Washington DC delenda est.