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Lehrman Beverage Law and SB Nation have articles on a new powdered alcohol product.
First and for a long time, it was just liquid. Then it was whipped, solidified and almost vaporized. And now alcohol is powderized.
I am not astonished that this is a real product — but I am absolutely astonished that this is approved. Alcohol and Tobacco Tax and Trade Bureau (TTB) approved seven versions of this powdered alcohol within the past few days. The person that pushed this through must be very patient or lucky and/or good. The product seems highly likely to raise a large number of legal issues and controversies.
The website for the product appears to have been taken down due to the media response surrounding their marketing.
We were caught off guard with the release of some of our labels by the Alcohol and Tobacco Tax and Trade Bureau. As a result, people visited this website that we thought was under the radar because we had not made a formal announcement of Palcohol.
(Score: 3, Insightful) by GeminiDomino on Sunday April 20 2014, @01:59AM
That's assuming you're drinking for the pleasurable effects of drinking, and not drinking for the easiest-route-to-completely-pissed effect of alcohol itself. You're overestimating those "classless frat-boys."
Not that I think that should be grounds for preventing it from being sold(though it probably will be).
"We've been attacked by the intelligent, educated segment of our culture"
(Score: 1) by Ethanol-fueled on Sunday April 20 2014, @02:17AM
Bonging beer in that manner is not only the easy route for those types, but it is a test of one's machismo.
When your belly is full of beer and your body's telling to you stop drinking, and yet you are able to take more in without puking, then you win. Everybody cheers and high-fives are given all-around. If you puke, that's it, no more for you. Everybody laughs and people keep you outside so you don't further stink up the place. The act of drinking remains intimate with the act of intoxication.
Alternately, instead of bonging beer, people are snorting ethanol like cocaine or swallowing it all with a single gulp of Red Bull. There is no sport in that. They just all sit around sober, and then they all seemingly with a flip of the switch magically and simultaneously become drunk in an instant, and some of those never wake up the next day. They don't even enjoy it, there's no proper "fade." It's because of what edill said above: The rate-limiting factor. And the social aspects of it.
Frat-boys get drunk faster and with less regard to the type of alcohol they're drinking, but the act of drinking itself remains a centerpiece of the ritual.
(Score: 2) by FatPhil on Sunday April 20 2014, @04:48PM
Great minds discuss ideas; average minds discuss events; small minds discuss people; the smallest discuss themselves
(Score: 1) by GeminiDomino on Sunday April 20 2014, @08:17PM
You have far too much faith in humanity if you think that same sort of simpleton won't turn "how many lines can you snort" into the same sort of competition, for the sake of some "ritual" involving a liquid. It just means a lot more of the losers will end up at room temperature, rather than drooling on themselves with penises draw on their faces.
"We've been attacked by the intelligent, educated segment of our culture"
(Score: 2) by FatPhil on Sunday April 20 2014, @11:12PM
Great minds discuss ideas; average minds discuss events; small minds discuss people; the smallest discuss themselves
(Score: 1) by GeminiDomino on Monday April 21 2014, @03:12PM
It was basically a combined response to your post and GPs, I just screwed up my quoting. :)
"We've been attacked by the intelligent, educated segment of our culture"
(Score: 2) by FatPhil on Monday April 21 2014, @09:54PM
Great minds discuss ideas; average minds discuss events; small minds discuss people; the smallest discuss themselves