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posted by n1 on Saturday April 19 2014, @11:38PM   Printer-friendly
from the its-the-weekend dept.

Lehrman Beverage Law and SB Nation have articles on a new powdered alcohol product.

First and for a long time, it was just liquid. Then it was whipped, solidified and almost vaporized. And now alcohol is powderized.

I am not astonished that this is a real product — but I am absolutely astonished that this is approved. Alcohol and Tobacco Tax and Trade Bureau (TTB) approved seven versions of this powdered alcohol within the past few days. The person that pushed this through must be very patient or lucky and/or good. The product seems highly likely to raise a large number of legal issues and controversies.

The website for the product appears to have been taken down due to the media response surrounding their marketing.

We were caught off guard with the release of some of our labels by the Alcohol and Tobacco Tax and Trade Bureau. As a result, people visited this website that we thought was under the radar because we had not made a formal announcement of Palcohol.

 
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  • (Score: 5, Informative) by randmcnatt on Sunday April 20 2014, @02:23AM

    by randmcnatt (671) on Sunday April 20 2014, @02:23AM (#33512)
    General Mills patented [uspto.gov] a version of powdered alcohol in 1975. It seems they developed a way to use dextrins [wikipedia.org] to bind the alcohol. The patent also lists a few prior-art methods, mostly using starches or other carbohydrates.
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  • (Score: 2) by Gaaark on Sunday April 20 2014, @10:51AM

    by Gaaark (41) on Sunday April 20 2014, @10:51AM (#33571) Journal

    They're always after me lucky charms...

    and Trix are for kids!...booze hound kids!

    --
    --- Please remind me if I haven't been civil to you: I'm channeling MDC. I have always been here. ---Gaaark 2.0 --
  • (Score: 1) by opinionated_science on Sunday April 20 2014, @02:00PM

    by opinionated_science (4031) on Sunday April 20 2014, @02:00PM (#33597)

    thanks. I was about to go hunting into how they kept the hydroxl active...

    Depending on the efficiency of the suspension(?) process there might be experimental research uses for this...

  • (Score: 1) by NickM on Sunday April 20 2014, @07:48PM

    by NickM (2867) on Sunday April 20 2014, @07:48PM (#33689) Journal

    Wow, it is sad to see how much patents quality has gone down hill.
    In less than 4 full pages it describe the process well enough that you can figure how to do it on your own!
    And then, it move even further away from the crap the pass as patents today by garnishing the conclusion it with cocktails instructions !!!

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    I a master of typographic, grammatical and miscellaneous errors !