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Powdered Alcohol Now Approved

posted by n1 on Saturday April 19 2014, @11:38PM   Printer-friendly
from the its-the-weekend dept.

AnonTechie writes:

Lehrman Beverage Law and SB Nation have articles on a new powdered alcohol product.

First and for a long time, it was just liquid. Then it was whipped, solidified and almost vaporized. And now alcohol is powderized.

I am not astonished that this is a real product — but I am absolutely astonished that this is approved. Alcohol and Tobacco Tax and Trade Bureau (TTB) approved seven versions of this powdered alcohol within the past few days. The person that pushed this through must be very patient or lucky and/or good. The product seems highly likely to raise a large number of legal issues and controversies.

The website for the product appears to have been taken down due to the media response surrounding their marketing.

We were caught off guard with the release of some of our labels by the Alcohol and Tobacco Tax and Trade Bureau. As a result, people visited this website that we thought was under the radar because we had not made a formal announcement of Palcohol.

 
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  • (Score: 1) by Magic Oddball on Sunday April 20 2014, @08:56AM

    by Magic Oddball (3847) on Sunday April 20 2014, @08:56AM (#33554) Journal

    The scenario with friends could work out just as well with sodas/snacks during a gathering where the center focus is playing games (either the sort played on a screen or around a table/room), watching rented movies, or similar. (That's from many, *many* nights together in college; some of us would have a particularly tasty drink at dinner, but there was no real interest otherwise.)

    The other scenario is like a marketing description of an adult alcoholic that has the classic signs of drinking alone and using alcohol to cope with regular life stresses or painful emotions. There were many other little aspects of that piece that set off red flags in the back of my head as well, like the emotional reaction to the alcohol.

    I've seen part of the harsh reality through being in a past LTR with somebody that drank just like that, dealt with his alcohol/need-induced mood swings, and was hurt way too much by the kind of things he said or did before, during and after a drinking night. To be honest, thinking about the kind of mental images your passage brought to mind makes me feel sick to my stomach. :-/