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Powdered Alcohol Now Approved

posted by n1 on Saturday April 19 2014, @11:38PM   Printer-friendly
from the its-the-weekend dept.

AnonTechie writes:

Lehrman Beverage Law and SB Nation have articles on a new powdered alcohol product.

First and for a long time, it was just liquid. Then it was whipped, solidified and almost vaporized. And now alcohol is powderized.

I am not astonished that this is a real product — but I am absolutely astonished that this is approved. Alcohol and Tobacco Tax and Trade Bureau (TTB) approved seven versions of this powdered alcohol within the past few days. The person that pushed this through must be very patient or lucky and/or good. The product seems highly likely to raise a large number of legal issues and controversies.

The website for the product appears to have been taken down due to the media response surrounding their marketing.

We were caught off guard with the release of some of our labels by the Alcohol and Tobacco Tax and Trade Bureau. As a result, people visited this website that we thought was under the radar because we had not made a formal announcement of Palcohol.

 
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  • (Score: 3, Funny) by FatPhil on Sunday April 20 2014, @04:02PM

    by FatPhil (863) <pc-soylentNO@SPAMasdf.fi> on Sunday April 20 2014, @04:02PM (#33624) Homepage
    A packed form that looks like an alka-seltzer would be a hilarious twist.
    You should go into marketting!
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  • (Score: 3, Funny) by Boxzy on Monday April 21 2014, @11:03AM

    by Boxzy (742) on Monday April 21 2014, @11:03AM (#33900) Journal

    That's the worst insult I've heard in years.

    I'm of the same opinion as Bill Hicks, "If you work in marketing, kill yourself."

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    • (Score: 2) by FatPhil on Monday April 21 2014, @12:09PM

      by FatPhil (863) <pc-soylentNO@SPAMasdf.fi> on Monday April 21 2014, @12:09PM (#33915) Homepage
      Yesterday, I also used that same Hicks reference in a post to the fuel-efficient car engine story.
      I then realised that I'd just suggested that the gpp should kill himself!
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      • (Score: 2) by Boxzy on Monday April 21 2014, @05:53PM

        by Boxzy (742) on Monday April 21 2014, @05:53PM (#34076) Journal

        Meh, He probably had it coming. I know when I read your *incredibly hurtful remark* it made me reevaluate my life.

        (I mean seriously, things I write can be construed as supporting salesmen and marketers? I feel ill)

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