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Lehrman Beverage Law and SB Nation have articles on a new powdered alcohol product.
First and for a long time, it was just liquid. Then it was whipped, solidified and almost vaporized. And now alcohol is powderized.
I am not astonished that this is a real product — but I am absolutely astonished that this is approved. Alcohol and Tobacco Tax and Trade Bureau (TTB) approved seven versions of this powdered alcohol within the past few days. The person that pushed this through must be very patient or lucky and/or good. The product seems highly likely to raise a large number of legal issues and controversies.
The website for the product appears to have been taken down due to the media response surrounding their marketing.
We were caught off guard with the release of some of our labels by the Alcohol and Tobacco Tax and Trade Bureau. As a result, people visited this website that we thought was under the radar because we had not made a formal announcement of Palcohol.
(Score: 2, Informative) by GmanTerry on Sunday April 20 2014, @06:53PM
They state on the website that they have added volume to the powder to make it less potent. From the website:
11. Can I snort it? We have seen comments about goofballs wanting to snort it. Don't do it! It is not a responsible or smart way to use the product. To take precautions against this action, we've added volume to the powder so it would take more than a half of a cup of powder to get the equivalent of one drink up your nose. You would feel all pain for little gain. Just use it the right way.
Since when is "public safety" the root password to the Constitution?