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Sweden Bans Lowercase 'm' in M&Ms Logo Trademark Dispute

posted by cmn32480 on Thursday June 09 2016, @08:07AM   Printer-friendly
from the supporting-the-home-team dept.

takyon writes:

http://www.bbc.com/news/business-36484245

A Swedish court has ruled that the confectionery firm Mars can no longer advertise its M&M's brand with the lower case lettering - m&m. The court ruled that the logo is too similar to the single lower case "m" used by the Swedish chocolate covered peanut brand Marabou.

If Mars doesn't appeal it will have to use the capital M&M logo in Sweden starting in July. Mars said it believed "no confusion exists" between the two chocolates.

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  • (Score: 1) by anubi on Thursday June 09 2016, @10:09AM

    by anubi (2828) on Thursday June 09 2016, @10:09AM (#357241) Journal

    See for yourself. [blogspot.com]

    My own take is this looks more like a McDonalds logo than a m&m's logo. m&m's don't use the same font, even if its the same case. Really nitty here, but if I were judging it, I would have let this one go.. not similar enough.

    But I would insist that m&m be printed on each piece as they always had.... I would consider it a violation if both m's and ampersand were not placed as per historical use of that mark. While Marabou keeps the single m with the tail.

    IANAL, but that's how I would have seen it.

    I see this as nothing more than lawyers milking the system for a fee.

    --
    "Prove all things; hold fast that which is good." [KJV: I Thessalonians 5:21]

  • (Score: 0, Insightful) by Anonymous Coward on Thursday June 09 2016, @10:14AM

    by Anonymous Coward on Thursday June 09 2016, @10:14AM (#357243)

    IANAL, but that's how I would have seen it.

    You are correct, and your opinion is therefore irrelephant.

    • (Score: 0) by Anonymous Coward on Thursday June 09 2016, @02:27PM

      by Anonymous Coward on Thursday June 09 2016, @02:27PM (#357322)

      oh, come on! don't be so giraffelous!

  • (Score: 0) by Anonymous Coward on Thursday June 09 2016, @02:24PM

    by Anonymous Coward on Thursday June 09 2016, @02:24PM (#357319)

    > IANAL

    There's nothing wrong with that, but this probably isn't the place to discuss your sex life.