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posted by cmn32480 on Thursday June 09 2016, @08:07AM   Printer-friendly
from the supporting-the-home-team dept.

http://www.bbc.com/news/business-36484245

A Swedish court has ruled that the confectionery firm Mars can no longer advertise its M&M's brand with the lower case lettering - m&m. The court ruled that the logo is too similar to the single lower case "m" used by the Swedish chocolate covered peanut brand Marabou.

If Mars doesn't appeal it will have to use the capital M&M logo in Sweden starting in July. Mars said it believed "no confusion exists" between the two chocolates.


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  • (Score: 0, Insightful) by Anonymous Coward on Thursday June 09 2016, @10:14AM

    by Anonymous Coward on Thursday June 09 2016, @10:14AM (#357243)

    IANAL, but that's how I would have seen it.

    You are correct, and your opinion is therefore irrelephant.

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  • (Score: 0) by Anonymous Coward on Thursday June 09 2016, @02:27PM

    by Anonymous Coward on Thursday June 09 2016, @02:27PM (#357322)

    oh, come on! don't be so giraffelous!