http://www.bbc.com/news/business-36484245
A Swedish court has ruled that the confectionery firm Mars can no longer advertise its M&M's brand with the lower case lettering - m&m. The court ruled that the logo is too similar to the single lower case "m" used by the Swedish chocolate covered peanut brand Marabou.
If Mars doesn't appeal it will have to use the capital M&M logo in Sweden starting in July. Mars said it believed "no confusion exists" between the two chocolates.
(Score: 4, Informative) by looorg on Thursday June 09 2016, @11:00AM
Marabou has as far as I know never used the lowercase 'm' on their milk-chocolate bars - it's always the uppercase M. If you go on the BBC news linked (or their product assortment link below) the letter printed on the bars is the same one as the M in the Marabou name on the package. That doesn't look like lowercase to me but uppercase. They print that same letter on each individual square of the chocolate bar. For the most part they don't even make the same kind of M&M (or m&m) type candy as they mostly make and sell bars - the M peanut is the exception. The M peanut is the only packaging that even have the lowercase m on it, all other products are uppercase M. It's also just one 'm' and not more of them. I'm almost starting to believe that Marabou did that just to piss the m&m people off. That said I don't see how you could mix the products up or believe one is the other or mistake on for the other - but then I'm not a braindead fucktard brand lawyer.
Their whole product line.
http://www.marabou.se/produkter [marabou.se]
the M-peanut product.
http://www.marabou.se/produkter/m-peanut?p=6328&r=3248 [marabou.se]