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Sweden Bans Lowercase 'm' in M&Ms Logo Trademark Dispute

posted by cmn32480 on Thursday June 09 2016, @08:07AM   Printer-friendly
from the supporting-the-home-team dept.

takyon writes:

http://www.bbc.com/news/business-36484245

A Swedish court has ruled that the confectionery firm Mars can no longer advertise its M&M's brand with the lower case lettering - m&m. The court ruled that the logo is too similar to the single lower case "m" used by the Swedish chocolate covered peanut brand Marabou.

If Mars doesn't appeal it will have to use the capital M&M logo in Sweden starting in July. Mars said it believed "no confusion exists" between the two chocolates.

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  • (Score: 3, Interesting) by GreatAuntAnesthesia on Thursday June 09 2016, @01:13PM

    by GreatAuntAnesthesia (3275) on Thursday June 09 2016, @01:13PM (#357285) Journal

    Point taken, but I still can't help but think the court could spend all day scratching it collective arse and discussing sports and it would still be more important than arbitrating juvenile corporate squabbling over a fucking typeface.

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