Stories
Slash Boxes
Comments

SoylentNews is people

Sweden Bans Lowercase 'm' in M&Ms Logo Trademark Dispute

posted by cmn32480 on Thursday June 09 2016, @08:07AM   Printer-friendly
from the supporting-the-home-team dept.

takyon writes:

http://www.bbc.com/news/business-36484245

A Swedish court has ruled that the confectionery firm Mars can no longer advertise its M&M's brand with the lower case lettering - m&m. The court ruled that the logo is too similar to the single lower case "m" used by the Swedish chocolate covered peanut brand Marabou.

If Mars doesn't appeal it will have to use the capital M&M logo in Sweden starting in July. Mars said it believed "no confusion exists" between the two chocolates.

Original Submission

 
This discussion has been archived. No new comments can be posted.
Sweden Bans Lowercase 'm' in M&Ms Logo Trademark Dispute | Log In/Create an Account | Top | 26 comments | Search Discussion
Display Options Threshold/Breakthrough Mark All as Read Mark All as Unread
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.

  • (Score: 2) by fritsd on Thursday June 09 2016, @04:42PM

    by fritsd (4586) on Thursday June 09 2016, @04:42PM (#357400) Journal

    <soyvertisement>

    Marabou Rulez!!1!

    For their 100 year anniversary, they just brought out a milk chocolate bar with bits of raspberry fondant (real raspberry; real raspberry pips anyway). It is even better than their regular mjölkchoklad. And their milk chocolate & licorice bar is something I've never seen outside of Sweden.

    </soyvertisement>

    PS if any PR person from Marabou reads this, please feel free to send me a complimentary box full of the stuff

    Starting Score:    1  point
    Karma-Bonus Modifier   +1  
    Total Score:   2  

  • (Score: 2) by Aiwendil on Thursday June 09 2016, @09:31PM

    by Aiwendil (531) on Thursday June 09 2016, @09:31PM (#357513) Journal

    You actually like marabou's chocolate&licorice? I like milk chocolate, licorice and combined licorice/milk chocolate but the marabou one is horrible. Try fazer's Salmiakki for a good chocolate&licorice, or any icelandic version.

    And time for soyvertisement - if you live in sweden look at lakritsroten.se for your licorice cravings (they have stores in stockholm as well as webshop), that's where I found the icelandic candy