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A Swedish court has ruled that the confectionery firm Mars can no longer advertise its M&M's brand with the lower case lettering - m&m. The court ruled that the logo is too similar to the single lower case "m" used by the Swedish chocolate covered peanut brand Marabou.
If Mars doesn't appeal it will have to use the capital M&M logo in Sweden starting in July. Mars said it believed "no confusion exists" between the two chocolates.
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Sweden Bans Lowercase 'm' in M&Ms Logo Trademark Dispute
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(Score: 2) by HiThere on Thursday June 09 2016, @07:18PM
If you were to claim you shouldn't be able to trademark a single letter, I'd agree with you. As it it, however, even colors with common names (magenta) have been trademarked, and given unreasonably wide protection. A paper company was forced to stop making that color, which my wife found particularly obnoxious because she was using that as a component in some of her commercial projects. (She was selling the entertainment of watching her make small paper sculptures.)
The original company was not in the business of making paper, so the color trademark, if it even made sense, still shouldn't have impinged on them. But it did.
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