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posted by cmn32480 on Thursday June 09 2016, @08:07AM   Printer-friendly
from the supporting-the-home-team dept.

http://www.bbc.com/news/business-36484245

A Swedish court has ruled that the confectionery firm Mars can no longer advertise its M&M's brand with the lower case lettering - m&m. The court ruled that the logo is too similar to the single lower case "m" used by the Swedish chocolate covered peanut brand Marabou.

If Mars doesn't appeal it will have to use the capital M&M logo in Sweden starting in July. Mars said it believed "no confusion exists" between the two chocolates.


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  • (Score: 2) by Aiwendil on Thursday June 09 2016, @09:22PM

    by Aiwendil (531) on Thursday June 09 2016, @09:22PM (#357509) Journal

    Yeah, single letter trademarks is a dumb idea - just look at McDonalds, Unilever, Yahoo, Delta airlines, Electrolux, Ericsson..

    What matters is the whole of it - if m&m had put their m at a slant it probably would have been fine, or in a gothic font, or overly stylish or...

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