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posted by martyb on Sunday June 12 2016, @11:55PM   Printer-friendly
from the #4F3F25 dept.

Alex Cooke write at Fstoppers that Australian researchers believe they have found the world's "ugliest" color as judged by the reactions 1,000 study participants had to it, which included such labels as "sewage-tinted" and "death." The world's ugliest color is opaque couché, also known as Pantone 448C. The research was done for an important reason. The Australian government will now use it on packaging to help deter consumers from buying tobacco products. People find the color so repellent it will be used to discourage people from lighting up. "''We didn't want to create attractive, aspirational packaging designed to win customers," says Victoria Parr. "Instead our role was to help our client reduce demand, with the ultimate aim to minimise use of the product.''"

The new color was found to have the most ability to "minimize appeal" and "maximize perceived harm" and was implemented on plain cigarette packs with health warnings across Australia. Pantone is keen to state, however, that no color is more beautiful or ugly than the next. Naturally, the company was not thrilled at the choice of its tone for the packaging: "At the Pantone Color Institute, we consider all colours equally," explained Leatrice Eiseman, executive director. There was, she said, "no such thing as the ugliest colour". Rather, 448C was associated with "deep, rich earth tones", popular on sofas and shoes and other things that might be found in a house.


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  • (Score: 4, Informative) by Azuma Hazuki on Monday June 13 2016, @02:58AM

    by Azuma Hazuki (5086) on Monday June 13 2016, @02:58AM (#359093) Journal

    Yeah, fuck all that evidence we have about smoking causing cancer and so on, right? And to hell with the harm it does to society as a whole, driving up our medical costs, not to mention the misery of those afflicted by smoking's downsides, and sure, advertising using peer pressure to hook kids and teens is totally cool. Fuck 'em.

    I can't tell if you're actually evil or if you just lack the ability to think ahead more than one or two steps, but honestly I'm leaning toward evil :(

    --
    I am "that girl" your mother warned you about...
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  • (Score: 3, Insightful) by Hairyfeet on Monday June 13 2016, @03:25AM

    by Hairyfeet (75) <{bassbeast1968} {at} {gmail.com}> on Monday June 13 2016, @03:25AM (#359105) Journal

    If anybody gave a shit about that (instead of taking more money via taxes) we wouldn't have had the FDA pass the ban on vaping WHILE adding a "2007 exemption" that gives what is left of vaping to big tobacco.

    You want to watch a politician choke? Its really easy, simply go to one of their rallies and offer this "modest proposal" and watch them just vaporlock "I will sign an ironclad contract that if I get sick from ANYTHING that I personally do the ONLY treatment I will get is morphine, one of the cheapest drugs we currently have, and in return you remove ALL "sin taxes" and penalties so i have complete control and responsibility for my own body...how about it?"

    You will instantly turn ANY politician, no matter how slick, into the biggest waffler since Hillary Clinton as its never been about health, its about control and someone having power over YOU, over YOUR body and YOUR life. Jesse Ventura may be a whacko on a lot of things but one thing he said was right on the money...can you name one thing in your life that the government doesn't get SOME measure of control? From healthcare to the little tag on your pillow, from the moment you get up until you go to sleep, everything you have and interact with has some government agency sticking their two cents in.

    --
    ACs are never seen so don't bother. Always ready to show SJWs for the racists they are.
  • (Score: 1, Flamebait) by Runaway1956 on Monday June 13 2016, @04:10AM

    by Runaway1956 (2926) Subscriber Badge on Monday June 13 2016, @04:10AM (#359133) Journal

    The cancer doesn't matter. Your health doesn't matter. It's all about CONTROL. The words "cancer" and "health" are just trigger words to turn on your emotions. The jackass down the street engages in self destructive behaviour? Big focking deal - it IS his life, after all. You're smarter than he is, and you understand that smoking can be hazardous? Fine - don't smoke. He's not going to force you to light up, is he? Second hand smoke? Again - big fucking deal. If you are going to die because you caught a whiff of his burning tobacco as he walks past your property, that's tough noogies. You were going to die anyway with the next wildfire in the next county over when the smoke blew across your property.

    It's fascist control is what it is. If your neighbor wants to suicide, you might counsel him. But, YOU HAVE NO RIGHT TO INTERFERE IN HIS LIFE!

    Who died and left you God?

    • (Score: 5, Informative) by Azuma Hazuki on Monday June 13 2016, @06:43AM

      by Azuma Hazuki (5086) on Monday June 13 2016, @06:43AM (#359202) Journal

      Jesus motocrossing Christ. Your kind really are stunted, rebellious teenagers who never aged out of this "fuck you I won't do what you tell me!" phase aren't you?!

      I suppose you think the FDA's labelling requirements for macronutrient content are "about control" too? Or the warning labels about not drinking when you're pregnant? Or the ones on cigarettes, since we're on the subject, stating that yes they fucking cause cancer and you're an idiot if you smoke?

      You really don't have any sense of proportion and your risk-sensing mechanisms are totally out of whack. The government overreaches, for sure, but this is not one of those cases. You can't tell the difference between an egregious First Amendment violation like "free speech zones" and a requirement to label a deadly, addictive substance as such? That does not bode well for you and how well you can function as a sane, rational adult.

      --
      I am "that girl" your mother warned you about...
      • (Score: 2) by Runaway1956 on Monday June 13 2016, @07:01AM

        by Runaway1956 (2926) Subscriber Badge on Monday June 13 2016, @07:01AM (#359208) Journal

        Oh, FFS. I'll see your Jesus motocrossing, and up you a Jesus motoguzzi.

        Every mother bucking pack of cigarettes in the world today carries a warning that cigarettes might cause you to get cancer. Every child who has attended school in the past 30 years of more has been indoctrinated by the fearful that cigarettes cause cancer. There isn't a living, breathing soul alive today in the first world, and probably not in the third world, who doesn't know that sucking carcinogenic smoke into your lungs can cause cancer. We've all been warned. And, it's their RIGHT to ignore the warnings, if they so choose.

        Labeling foods? That's fucking WONDERFUL! People should be able to read labels, to see what is in their foods, and to decide for themselves whether they wish to consume the shit that the food industry has packaged into nice pretty cartons and wrappers. Labels are righteous, proper, moral, ethical, and even good! Label stuff all you like, I go along with that.

        Drinking while pregnant? Again, the warnings are out there. I doubt that there is a woman in the first world who isn't aware that alcohol might damage her baby. Funny thing though - lots of women DO DRINK while pregnant, and they don't all deliver retards. Hmmmm - maybe this is a case of "maybe we don't know as much as we thought we knew"?? Granted, women who get falling down drunk, and pass out in alleyways throughout their pregnancies have an increased chance of delivering retards. Women who sip a glass of wine two or three times throughout their pregnancy MIGHT have SOME chance of having a retarded baby. I mean - it's not like any other substances might be involved, right? It could ONLY be the alcohol.

        And, finally, the government does indeed over reach, in all cases. And, yes, this IS one case in which they over reach.

        Basically, we're down to one thing here: YOU get to judge what risks are acceptable for EVERYONE.

        Let's make a deal. You just accept that not everyone is worth the effort of saving from themselves. Yes, there are millions of us in the world who have no value. Our stupidity puts us so far beyond having any value, that you should just give up on all of us. Smokers are retards, and not worth saving. Just accept that - and we can all kill ourselves peacefully.

        Hey - we're gonna die anyway, why should you waste your effort trying to convince us that we're killing ourselvs?

        If that's to reasonable a tone for you, then I can be more blunt.

        All of you fascists need to just fuck off and die. In a free world, people have the RIGHT to decide which highway to hell they want to travel.

        But - you don't really want to live in a free world, do you? You only want to live in a world that you consider to be "safe".

        • (Score: 3, Insightful) by Azuma Hazuki on Monday June 13 2016, @07:26AM

          by Azuma Hazuki (5086) on Monday June 13 2016, @07:26AM (#359219) Journal

          And who the fucking hell gave YOU the right to decide that some people have no value?! Explain to me the way one calculates this value, if you can. Value to whom, exactly?

          You can gussy it up in high-sounding pseudo-philosophic jargon all you like, but at the end of the day you're just another sociopath. And you're doing the work of the very control freaks you claim to hate, who are just as psychopathic as you but coming from the other direction. How does it feel to be a useful idiot in the elites' divide and conquer plan?

          I'm not even going to address the "fascist" comment; my political leanings are somewhere between left libertarian and social democrat, but of course anyone who isn't a complete anarchist must be statist, fascist scum, am I right?

          --
          I am "that girl" your mother warned you about...
          • (Score: 2) by Runaway1956 on Monday June 13 2016, @08:34AM

            by Runaway1956 (2926) Subscriber Badge on Monday June 13 2016, @08:34AM (#359250) Journal

            " but of course anyone who isn't a complete anarchist must be statist, fascist scum, am I right? "

            Are you not trying to justify the state's dictates here? Or - have I misunderstood what you have said?

            I'm stating quite clearly that the state has no fucking right to tell people what they may or may not do with their own lives. None. The state has some obligation to keep people somewhat honest - thus, I approve of labeling foods with their actual ingredients and nutritional value. But, if I really, really, REALLY want to eat a chemical soup with garbage filler, then the state has no right to prevent me from doing so.

            Would you pass me that package of Fake Ramen noodles, please? Yeah, I know it has 37 different ingredients known to the state of California to be carcinogenic, but it really tastes good. Thank you, California, for educating me.

            • (Score: 1, Offtopic) by aristarchus on Monday June 13 2016, @09:18AM

              by aristarchus (2645) on Monday June 13 2016, @09:18AM (#359264) Journal

              I am Runaway1956-2626, and I must protest the continued hijacking of my user name, This interloper is making me sound like an uneducated buffoon, a non-plussed tallywacker, and a hillbilly extra-ordinaire. If only some authority, like a state, could force other people to stop impersonating me! Vote Hillary, y'all! Former first Lady of Arkansas! WhoooHoo!!

              • (Score: 1) by tractatus_techno_philosophicus on Monday June 13 2016, @07:45PM

                by tractatus_techno_philosophicus (6130) on Monday June 13 2016, @07:45PM (#359550)

                I am Runaway1956-2626, and I must protest the continued hijacking of my user name, This interloper is making me sound like an uneducated buffoon, a non-plussed tallywacker, and a hillbilly extra-ordinaire. If only some authority, like a state, could force other people to stop impersonating me! Vote Hillary, y'all! Former first Lady of Arkansas! WhoooHoo!!

                Huh?

                --
                No moral system can rest solely on authority. ~A.J. Ayer
                • (Score: 0) by Anonymous Coward on Monday June 13 2016, @07:56PM

                  by Anonymous Coward on Monday June 13 2016, @07:56PM (#359563)

                  Huh?

                  Runaway has been cloned in a prior discussion thread. He is now legion. The original username may, or may not, actually be the real Runaway1956-2626. And it looks like Runaway is trying to break through Aristarchus' account. Soon, there will be Runaways running rampant all over SoylentNews, kinda like Agent Smith in the Matrix. I, for one, welcome of new chain-smoking overloads.

      • (Score: 0) by Anonymous Coward on Tuesday June 14 2016, @02:10PM

        by Anonymous Coward on Tuesday June 14 2016, @02:10PM (#359904)

        Requiring warnings is one thing, but doing things equivalent of putting pictures of goatse in packaging is another. I don't even smoke and it strikes to me as annoyingly obvious manipulation that I'd love to rebel against. Maybe it's not too late to start a new habit?

    • (Score: 0) by Anonymous Coward on Monday June 13 2016, @07:12AM

      by Anonymous Coward on Monday June 13 2016, @07:12AM (#359213)

      I'm really fine with your reasoning as long as smokers are denied *any* kind of publicly funded (in anyway whatsoever, i.e. even indirectly funded) healthcare for their mouth/throat/lung diseases (cancer, pneumonia, etc.). Let them pay Every. Single. Cent. of it. 'Cause you know what? They end up being more expensive than the taxes they pay on their cigarettes.

      Oh, and as long as I don't have to breathe their smoke. Because it stinks. A lot.

    • (Score: 3, Insightful) by fido_dogstoyevsky on Monday June 13 2016, @07:35AM

      by fido_dogstoyevsky (131) <axehandleNO@SPAMgmail.com> on Monday June 13 2016, @07:35AM (#359229)

      But, YOU HAVE NO RIGHT TO INTERFERE IN HIS LIFE!

      As he (or she) has no right to interfere in mine. But if I catch

      a whiff of his burning tobacco as he walks past [my] property

      then he (or she) is VERY DEFINITELY INTERFERING with my life, and I DO have the right to defend myself; and I choose to do it via my government. If anybody doesn't like it

      that's tough noogies.

      --
      It's NOT a conspiracy... it's a plot.
      • (Score: 2) by Runaway1956 on Monday June 13 2016, @08:39AM

        by Runaway1956 (2926) Subscriber Badge on Monday June 13 2016, @08:39AM (#359252) Journal

        Well - if you're going that route - your odor trespasses on my right to breathe clean, natural air in between cigarettes. You dump those nasty chemicals all over your body, rub it into your armpits, shake them down the crack of your ass and around your crotch, even shake them into your shoes. Fekking chemicals. You've been brainwashed into believing that your cologne/perfume/deodorant/etc ad nauseum smells better than your own sweaty arse. Which is all cool - but WTF right do you have to force ME to breathe that shit?

        I'll consider not smoking, while you consider not polluting the air with your chemical soups.

        • (Score: 1, Troll) by fido_dogstoyevsky on Monday June 13 2016, @10:32AM

          by fido_dogstoyevsky (131) <axehandleNO@SPAMgmail.com> on Monday June 13 2016, @10:32AM (#359291)

          Well - if you're going that route ... with your chemical soups.

          Trying to make a constructive reply... okay, you spelled "arse" correctly (but you needed two attempts).

          --
          It's NOT a conspiracy... it's a plot.
  • (Score: 0) by Anonymous Coward on Monday June 13 2016, @03:42PM

    by Anonymous Coward on Monday June 13 2016, @03:42PM (#359394)

    I'll let you look this one up on your own, good practice and I don't have time right now. But smokers are cheaper for our Healthcare system because they die much younger. The real drag on the system is the bastards that cling on for years after their worth is expended. Smokers are convenient in that they die around the age of retirement.

    • (Score: 2) by Azuma Hazuki on Monday June 13 2016, @04:29PM

      by Azuma Hazuki (5086) on Monday June 13 2016, @04:29PM (#359420) Journal

      Ah, yes, because money is God and how dare anyone cost more than the priesthood of Mammon decree they should! Fucking hell, this site is infested with people who know the price of everything and the value of nothing. At least make an account so we know who you are.

      --
      I am "that girl" your mother warned you about...