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Alex Cooke write at Fstoppers that Australian researchers believe they have found the world's "ugliest" color as judged by the reactions 1,000 study participants had to it, which included such labels as "sewage-tinted" and "death." The world's ugliest color is opaque couché, also known as Pantone 448C. The research was done for an important reason. The Australian government will now use it on packaging to help deter consumers from buying tobacco products. People find the color so repellent it will be used to discourage people from lighting up. "''We didn't want to create attractive, aspirational packaging designed to win customers," says Victoria Parr. "Instead our role was to help our client reduce demand, with the ultimate aim to minimise use of the product.''"
The new color was found to have the most ability to "minimize appeal" and "maximize perceived harm" and was implemented on plain cigarette packs with health warnings across Australia. Pantone is keen to state, however, that no color is more beautiful or ugly than the next. Naturally, the company was not thrilled at the choice of its tone for the packaging: "At the Pantone Color Institute, we consider all colours equally," explained Leatrice Eiseman, executive director. There was, she said, "no such thing as the ugliest colour". Rather, 448C was associated with "deep, rich earth tones", popular on sofas and shoes and other things that might be found in a house.
(Score: 3, Interesting) by archfeld on Monday June 13 2016, @03:24AM
Does anyone actually believe that the packaging or the color of the packaging has anything to do with the decline in smoking ? I am a former smoker and all for people quitting smoking, but the amount of money spent and the general misinformation, outright lies used in the 'truth' campaigns is astonishing. My favorite is the insidious second hand smoke sneaking its way in to the neighbors babies lungs via the open window then through the vents and directly up the babies' nose. I genuinely think just the straight dope info and social pressure will kill things which are self destructive. The demonizing of things like alcohol and tobacco only make them more attractive to rebellious teens. Let the parents smoke pot and cigarettes, and they won't be in anyway cool to the kids anymore. Remove the deterrents from alcohol and only alcoholics will abuse alcohol. I was exposed to beer and wine as a small child and allowed to drink a beer or wine with dinner and it became a non event.
For the NSA : Explosives, guns, assassination, conspiracy, primers, detonators, initiators, main charge, nuclear charge
(Score: 0) by Anonymous Coward on Monday June 13 2016, @04:16AM
I've noticed that some young women like to pull stuff out of their purses; it's a sort of nervous tic that makes them feel at any given moment that they have something they can do. Cigarette boxes are designed to be decorative and attractive, and fit easily in the palm of one's hand.
But smartphones now fill that need for both sexes, so I'm guessing that cigarette usage may have fallen among younger people (less than 35) compared to what it was 20 years ago.
(Score: 0) by Anonymous Coward on Monday June 13 2016, @06:21AM
Bubkis...
There are two components to the decline. One it is no longer 'cool'. Second cost. Want to know which group of people have the least amount of money? The group you just pointed out. At 5+ bucks per pack it adds up quick. The companies make the things for 20-30 cents a pack. The rest is taxes that our gov has quietly squandered.