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Alex Cooke write at Fstoppers that Australian researchers believe they have found the world's "ugliest" color as judged by the reactions 1,000 study participants had to it, which included such labels as "sewage-tinted" and "death." The world's ugliest color is opaque couché, also known as Pantone 448C. The research was done for an important reason. The Australian government will now use it on packaging to help deter consumers from buying tobacco products. People find the color so repellent it will be used to discourage people from lighting up. "''We didn't want to create attractive, aspirational packaging designed to win customers," says Victoria Parr. "Instead our role was to help our client reduce demand, with the ultimate aim to minimise use of the product.''"
The new color was found to have the most ability to "minimize appeal" and "maximize perceived harm" and was implemented on plain cigarette packs with health warnings across Australia. Pantone is keen to state, however, that no color is more beautiful or ugly than the next. Naturally, the company was not thrilled at the choice of its tone for the packaging: "At the Pantone Color Institute, we consider all colours equally," explained Leatrice Eiseman, executive director. There was, she said, "no such thing as the ugliest colour". Rather, 448C was associated with "deep, rich earth tones", popular on sofas and shoes and other things that might be found in a house.
(Score: 3, Insightful) by Hairyfeet on Monday June 13 2016, @03:25AM
If anybody gave a shit about that (instead of taking more money via taxes) we wouldn't have had the FDA pass the ban on vaping WHILE adding a "2007 exemption" that gives what is left of vaping to big tobacco.
You want to watch a politician choke? Its really easy, simply go to one of their rallies and offer this "modest proposal" and watch them just vaporlock "I will sign an ironclad contract that if I get sick from ANYTHING that I personally do the ONLY treatment I will get is morphine, one of the cheapest drugs we currently have, and in return you remove ALL "sin taxes" and penalties so i have complete control and responsibility for my own body...how about it?"
You will instantly turn ANY politician, no matter how slick, into the biggest waffler since Hillary Clinton as its never been about health, its about control and someone having power over YOU, over YOUR body and YOUR life. Jesse Ventura may be a whacko on a lot of things but one thing he said was right on the money...can you name one thing in your life that the government doesn't get SOME measure of control? From healthcare to the little tag on your pillow, from the moment you get up until you go to sleep, everything you have and interact with has some government agency sticking their two cents in.
ACs are never seen so don't bother. Always ready to show SJWs for the racists they are.