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posted by martyb on Sunday June 12 2016, @11:55PM   Printer-friendly
from the #4F3F25 dept.

Alex Cooke write at Fstoppers that Australian researchers believe they have found the world's "ugliest" color as judged by the reactions 1,000 study participants had to it, which included such labels as "sewage-tinted" and "death." The world's ugliest color is opaque couché, also known as Pantone 448C. The research was done for an important reason. The Australian government will now use it on packaging to help deter consumers from buying tobacco products. People find the color so repellent it will be used to discourage people from lighting up. "''We didn't want to create attractive, aspirational packaging designed to win customers," says Victoria Parr. "Instead our role was to help our client reduce demand, with the ultimate aim to minimise use of the product.''"

The new color was found to have the most ability to "minimize appeal" and "maximize perceived harm" and was implemented on plain cigarette packs with health warnings across Australia. Pantone is keen to state, however, that no color is more beautiful or ugly than the next. Naturally, the company was not thrilled at the choice of its tone for the packaging: "At the Pantone Color Institute, we consider all colours equally," explained Leatrice Eiseman, executive director. There was, she said, "no such thing as the ugliest colour". Rather, 448C was associated with "deep, rich earth tones", popular on sofas and shoes and other things that might be found in a house.


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  • (Score: 2) by Runaway1956 on Monday June 13 2016, @08:39AM

    by Runaway1956 (2926) Subscriber Badge on Monday June 13 2016, @08:39AM (#359252) Journal

    Well - if you're going that route - your odor trespasses on my right to breathe clean, natural air in between cigarettes. You dump those nasty chemicals all over your body, rub it into your armpits, shake them down the crack of your ass and around your crotch, even shake them into your shoes. Fekking chemicals. You've been brainwashed into believing that your cologne/perfume/deodorant/etc ad nauseum smells better than your own sweaty arse. Which is all cool - but WTF right do you have to force ME to breathe that shit?

    I'll consider not smoking, while you consider not polluting the air with your chemical soups.

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  • (Score: 1, Troll) by fido_dogstoyevsky on Monday June 13 2016, @10:32AM

    by fido_dogstoyevsky (131) <axehandleNO@SPAMgmail.com> on Monday June 13 2016, @10:32AM (#359291)

    Well - if you're going that route ... with your chemical soups.

    Trying to make a constructive reply... okay, you spelled "arse" correctly (but you needed two attempts).

    --
    It's NOT a conspiracy... it's a plot.