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Alex Cooke write at Fstoppers that Australian researchers believe they have found the world's "ugliest" color as judged by the reactions 1,000 study participants had to it, which included such labels as "sewage-tinted" and "death." The world's ugliest color is opaque couché, also known as Pantone 448C. The research was done for an important reason. The Australian government will now use it on packaging to help deter consumers from buying tobacco products. People find the color so repellent it will be used to discourage people from lighting up. "''We didn't want to create attractive, aspirational packaging designed to win customers," says Victoria Parr. "Instead our role was to help our client reduce demand, with the ultimate aim to minimise use of the product.''"
The new color was found to have the most ability to "minimize appeal" and "maximize perceived harm" and was implemented on plain cigarette packs with health warnings across Australia. Pantone is keen to state, however, that no color is more beautiful or ugly than the next. Naturally, the company was not thrilled at the choice of its tone for the packaging: "At the Pantone Color Institute, we consider all colours equally," explained Leatrice Eiseman, executive director. There was, she said, "no such thing as the ugliest colour". Rather, 448C was associated with "deep, rich earth tones", popular on sofas and shoes and other things that might be found in a house.
(Score: 1, Offtopic) by aristarchus on Monday June 13 2016, @09:18AM
I am Runaway1956-2626, and I must protest the continued hijacking of my user name, This interloper is making me sound like an uneducated buffoon, a non-plussed tallywacker, and a hillbilly extra-ordinaire. If only some authority, like a state, could force other people to stop impersonating me! Vote Hillary, y'all! Former first Lady of Arkansas! WhoooHoo!!
(Score: 1) by tractatus_techno_philosophicus on Monday June 13 2016, @07:45PM
I am Runaway1956-2626, and I must protest the continued hijacking of my user name, This interloper is making me sound like an uneducated buffoon, a non-plussed tallywacker, and a hillbilly extra-ordinaire. If only some authority, like a state, could force other people to stop impersonating me! Vote Hillary, y'all! Former first Lady of Arkansas! WhoooHoo!!
Huh?
No moral system can rest solely on authority. ~A.J. Ayer
(Score: 0) by Anonymous Coward on Monday June 13 2016, @07:56PM
Huh?
Runaway has been cloned in a prior discussion thread. He is now legion. The original username may, or may not, actually be the real Runaway1956-2626. And it looks like Runaway is trying to break through Aristarchus' account. Soon, there will be Runaways running rampant all over SoylentNews, kinda like Agent Smith in the Matrix. I, for one, welcome of new chain-smoking overloads.