Stories
Slash Boxes
Comments

SoylentNews is people

posted by martyb on Sunday June 12 2016, @11:55PM   Printer-friendly
from the #4F3F25 dept.

Alex Cooke write at Fstoppers that Australian researchers believe they have found the world's "ugliest" color as judged by the reactions 1,000 study participants had to it, which included such labels as "sewage-tinted" and "death." The world's ugliest color is opaque couché, also known as Pantone 448C. The research was done for an important reason. The Australian government will now use it on packaging to help deter consumers from buying tobacco products. People find the color so repellent it will be used to discourage people from lighting up. "''We didn't want to create attractive, aspirational packaging designed to win customers," says Victoria Parr. "Instead our role was to help our client reduce demand, with the ultimate aim to minimise use of the product.''"

The new color was found to have the most ability to "minimize appeal" and "maximize perceived harm" and was implemented on plain cigarette packs with health warnings across Australia. Pantone is keen to state, however, that no color is more beautiful or ugly than the next. Naturally, the company was not thrilled at the choice of its tone for the packaging: "At the Pantone Color Institute, we consider all colours equally," explained Leatrice Eiseman, executive director. There was, she said, "no such thing as the ugliest colour". Rather, 448C was associated with "deep, rich earth tones", popular on sofas and shoes and other things that might be found in a house.


Original Submission

 
This discussion has been archived. No new comments can be posted.
Display Options Threshold/Breakthrough Mark All as Read Mark All as Unread
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
  • (Score: 0) by Anonymous Coward on Monday June 13 2016, @03:42PM

    by Anonymous Coward on Monday June 13 2016, @03:42PM (#359394)

    I'll let you look this one up on your own, good practice and I don't have time right now. But smokers are cheaper for our Healthcare system because they die much younger. The real drag on the system is the bastards that cling on for years after their worth is expended. Smokers are convenient in that they die around the age of retirement.

  • (Score: 2) by Azuma Hazuki on Monday June 13 2016, @04:29PM

    by Azuma Hazuki (5086) on Monday June 13 2016, @04:29PM (#359420) Journal

    Ah, yes, because money is God and how dare anyone cost more than the priesthood of Mammon decree they should! Fucking hell, this site is infested with people who know the price of everything and the value of nothing. At least make an account so we know who you are.

    --
    I am "that girl" your mother warned you about...