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posted by martyb on Friday June 24 2016, @03:53AM   Printer-friendly
from the Let's-get-Mikey! dept.

Several startups are trying to take plant-based meat alternatives to a new level. They include Impossible Foods, which has created a meatless burger that contains heme, a molecule that contributes color, taste, and texture to meat:

This summer, diners in New York, San Francisco and Los Angeles will get their hands on a hamburger that's been five years in the making. The burger looks, tastes and smells just like beef — except it's made entirely from plants. It sizzles on the grill and even browns and oozes fat when it cooks. It's the brainchild of former Stanford biochemist Patrick Brown and his research team at Northern California-based Impossible Foods.

[...] It's not the only faux meat company selling bloody plant patties. Last month, Los Angeles-based Beyond Meat made headlines when it released the Beyond Burger, its pea protein burger that sizzles like real meat and "bleeds" beet juice. The burgers quickly sold out after debuting at a Whole Foods in Boulder, Colo. Beyond Meat's investors include Microsoft founder Bill Gates. Gates is also backing Impossible Foods. So is billionaire venture capitalist Vinod Khosla and Google Ventures. All told, the company has raised some $182 million in seed funding. Last year, Impossible Foods turned down Google's offer to buy the company for $200 to $300 million.

The Impossible Burger is more than just peas and carrots smashed together: It's the result of some pretty high-tech research. Brown's team analyzes meat at a molecular level to determine what makes a burger taste, smell and cook the way it does. He wants his burgers to be squishy while raw, then firm up and brown on the grill. He believes everything from an animal's fat tissue to muscle cells can be replicated using plant compounds.

The true test? Making the plant-based substance carcinogenic.

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  • (Score: 2) by CoolHand on Friday June 24 2016, @11:59AM

    by CoolHand (438) on Friday June 24 2016, @11:59AM (#364871) Journal

    That's the short and simple of it. I don't eat cows cuz I hate them, I eat them cuz they're tasty and cheap. Same with pigs, chicken, and fish. Give me an alternative that is just as tasty, and about the same price, and I'll switch in a heartbeat. Try to guilt me out of chicken due to overcrowding or whatever, I'm eating chicken.

    / Not a dick in the kitchen
    // Don't like shrimp? Fine, I won't make shrimp when expecting you
    /// Don't like meat? Tough turkey tits, you're on your own.

    Would you give it up for the environment? Animal agriculture is one of the worst things we have going against the environment, and is not sustainable for the population as a whole, even with current "factory farming" processes. Check out the documentary Cowspiracy [] for some eye-opening enlightenment in this area..

    Would you give up meat for your health? Animal fats are what causes high cholesterol, a lot of heart disease, possibly a lot of cancers. There have been studies showing a switch to a whole foods plant based diet will quickly reverse about all that ails you. Your body wants to heal itself, the only thing holding it back is all those animal products.. Check out the Documentary "Forks Over Knives" [] for an eye-opening experience on that..

    Anyone who is capable of getting themselves made President should on no account be allowed to do the job-Douglas Adams
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  • (Score: 1, Interesting) by Anonymous Coward on Friday June 24 2016, @04:23PM

    by Anonymous Coward on Friday June 24 2016, @04:23PM (#365005)

    I've seen Cowspiracy.

    I'm a farmer.

    I was caught between paroxysms of hilarity and paroxysms of rage at the lies, disingenuity and crazy, boxers-on-head level of conspiracy theory madness.

    If you want the real deal, go take a few courses on agricultural practice, on zoology and botany, on ecology and so on. Maybe do a few farming internships.

    Animal agriculture in the US of A isn't a saintly exercise of self-denial, but neither is it the last plague brought by the horsemen of the apocalypse either. Animal agriculture has been downright beneficial in some ways - and all you people who like to eat row crops while you complain about burning oil had better be prepared to pull the tilling machinery yourselves, if neither tractors nor horses are doing the job.

    As for the heart health thing, I know a world-class, renowned cardiology researcher. He loves him some rare steak. I've eaten at his place. It's pretty good.

    By all means, watch your propaganda videos. Then do your own analysis, and make it well-rounded.

    • (Score: 0) by Anonymous Coward on Saturday June 25 2016, @03:13PM

      by Anonymous Coward on Saturday June 25 2016, @03:13PM (#365605)

      There are three classes of people: those who see, those who see when they are shown, those who do not see. - Leonardo da Vinci