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TechDirt reports
Earlier this year, we discussed how UC Davis detailed in a report that it spent $175k with a reputation management firm to try bury the 2011 pepper-spraying incident that has become so infamous, as well as to bolster the positive reputation and search results of its former Chancellor, Linda Katehi.
[...] A new report has been issued that makes it clear that the $175k with the one reputation management vendor was just the tip of the iceberg, and that Katehi's obsession with her own online reputation was far more serious than anyone had known. Indeed, her attempts to meddle in her own online search results started long before the 2011 pepper-spraying incident.
[...] While the initial reporting indicated a single vendor had been paid $175k on Katehi's request to try to control messaging about the school and herself through a barrage of good, but trumped up, press, UC Davis actually hired three different reputation management firms to do this, all to the tune of over $400k. And she appears to have been more concerned with her own reputation than that of the school she was to be stewarding.
[...] It goes without saying that as we, the link above, and several other online media outlets are discussing these revelations, and placing them alongside the original 2011 incident for context, the work of the three vendors and the nearly half a million dollars paid to them has failed.
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University of California in Davis Spent $175k on SEO and "Reputation Management"
(Score: 1, Funny) by Anonymous Coward on Thursday August 18 2016, @07:33PM
Oh now this is amusing. Any male chauvinist troll is assumed to be Ethanol. Any female chauvinist troll is assumed to be tsubasa. Your very assumptions are sexist!
(Score: 0) by Anonymous Coward on Thursday August 18 2016, @07:40PM
Well you're sexist for making this issue about sexism into a valid conversation. I for one would welcome gender neutral words and names so we can avoid this crap in the first place!
(Score: 0) by Anonymous Coward on Thursday August 18 2016, @07:45PM
I for one would welcome gender neutral words and names so we can avoid this crap in the first place!
Here's one for you: Hermaphrodite.
(Score: 2, Informative) by Anonymous Coward on Thursday August 18 2016, @08:04PM
Being a hermaphrodite is such a chore, I always need to wank both sides, or I'll be unsatisfied all day.
(Score: 0) by Anonymous Coward on Friday August 19 2016, @09:34AM
Such a shame you can't plug them into each other, so your higher brain functions are free to explore while the animal hormones work themselves into a tilly.
(Score: 0) by Anonymous Coward on Thursday August 18 2016, @08:29PM
Stirring the pot, stirring the pot!
(Score: 0) by Anonymous Coward on Thursday August 18 2016, @11:22PM
Not sure if you mean for everybody, but it would seem prudent for ACs at least. How can we really be sure that the few UIDs that claim to be female are the only women commenting? (It's not just and azuma and I suppose tsubasa--I've seen a few other usernames casually mention being women here and some that I recognize from the other site. Those two are just the most vocal about it.)
At least if I were a woman who'd heard the other site's reputation (and I'm sure this one's got the same reputation by now) for misogyny and wanted to find out for myself, I'd want to stay AC for a while. Plus, this site is quite browseable at 0 and even -1, unlike the other site.
Personally, I view he when referring to an AC to be the gender-neutral he even if that usage has fallen out of favor. I gather it's mostly guys here, but when in doubt, it's not PC, it's just polite.