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Google to Disparage Pop-Up and Interstitial Adverts

posted by martyb on Wednesday August 24 2016, @12:01PM   Printer-friendly
from the reducing-competition? dept.

butthurt writes:

The Verge reports on an announcement by Alphabet subsidiary Google that, beginning in January, it will change the way Web sites are ranked in results from its search engine. Sites featuring pop-up windows or interstitial adverts may appear lower in the results than they now do.

According to an Alphabet press release, 90% of Google's revenues during the first quarter of 2016 came from advertising.

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  • (Score: 4, Interesting) by DannyB on Wednesday August 24 2016, @05:35PM

    by DannyB (5839) Subscriber Badge on Wednesday August 24 2016, @05:35PM (#392682) Journal

    I don't have a problem using exclusively Google ads -- as long as they are not doing the very things Google is punishing other sites for doing.

    I think Google actually is looking far enough down the road to realize that it might not be a wise idea to kill the goose that lays the golden eggs. Sites that use bad advertising networks are not looking down the road so much. They just want quick revenue right now, this instant! Even if they destroy their own future.

    Just do whatever it takes, no matter how outrageous, no matter how deceptive, to get a tiny bit of revenue out of a tiny percentage of visitors who can be conned. What? Destroy our reputation? Drive users away so that nobody ever visits our site again within two months? That's far away in the future! Who cares!

    Google is not like the advertising networks that do these things. And spread malware. Google's premise, as it seems to me, is that they want to show me a few very targeted ads. Ads I might actually be INTERESTED in. In exchange for providing a superior web experience.

    Google seems to understand that trust is hard to earn and easy to destroy.

    I don't mind Google steering me away from obnoxious, deceptive, or just plain dangerous sites.

    --
    Stupid people exist because nothing in the food chain eats them anymore.
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