Stories
Slash Boxes
Comments

SoylentNews is people

posted by martyb on Wednesday September 28 2016, @07:12PM   Printer-friendly
from the blackberry-sends-a-'raspberry' dept.

BlackBerry is done with internal hardware development:

BlackBerry says it plans to end all internal hardware development — signalling a strategic shift for a company that built its reputation on innovative smartphone technology created at its base in Waterloo, Ont. [...] The company reported a net loss of $372 million US, or 71 cents a share, on revenue of $334 million.

BlackBerry will "outsource that function to partners":

The Canadian company said on Wednesday that it will shut down its own phone business after the failure of its latest bid to use Google's Android software to stimulate interest. Instead, it will rely on others to design and build the devices to save on capital. "The company plans to end all internal hardware development and will outsource that function to partners," CEO John Chen said in a statement.

The decision closes a significant chapter in one of the most storied franchises in phone history. BlackBerry was among the high flyers in the early days of the mobile phones. Legions of "CrackBerry" addicts in the white-collar work force tapped away at its trademark physical keys in the early 2000s.

[...] In 2013, CEO John Chen came into BlackBerry with a mission to transform the company, focusing more on software and services. At the same time, he had to keep a foot in the phone business, which still generated a significant chunk of the company's revenue. Even in the most recent quarter, it accounted for 30 percent of its revenue. But Chen has always been lukewarm about the phone business. He has said on multiple occasions that he would drop out of phones if that business couldn't generate a profit, which many took as a warning. He also never felt entirely comfortable as a pitchman for the devices. In July, he didn't bother to show up at the unveiling of its Android-powered DTEK 50 phone.


Original Submission

 
This discussion has been archived. No new comments can be posted.
Display Options Threshold/Breakthrough Mark All as Read Mark All as Unread
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
  • (Score: 2) by bob_super on Wednesday September 28 2016, @08:50PM

    by bob_super (1357) on Wednesday September 28 2016, @08:50PM (#407604)

    Where am I going to find a phone with a decent physical keyboard now?
    I love my Priv for the touch-sensitive real keyboard, 5-day battery, and lack of bloatware...

    Starting Score:    1  point
    Karma-Bonus Modifier   +1  

    Total Score:   2  
  • (Score: 2) by Kilo110 on Thursday September 29 2016, @12:10PM

    by Kilo110 (2853) on Thursday September 29 2016, @12:10PM (#407848)

    "5 day battery"

    We're talking about the same Priv?

    • (Score: 2) by bob_super on Thursday September 29 2016, @04:06PM

      by bob_super (1357) on Thursday September 29 2016, @04:06PM (#407973)

      I do spend my day facing a 40" screen, which reduces the strain on the phone. Previous job had me doing e-mails on the road a lot (hence that phone), but I was still getting a no-stress 3 days.
      I'm an antisocial bastard, so I don't have any of the wasteful apps.