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Windows 10 is now serving Edge advertisements to anyone that does not have it as the default browser.
These ads appear over the Edge icon in the Windows 10 taskbar, even when Edge is not open. They do appear only when Edge is not the default system browser but that covers the majority of Windows 10 systems.
Since it advertises Microsoft Edge and Microsoft Rewards, it is possible that the campaign is reserved to the United States. The reason for this is simple: Microsoft Rewards are only available in the US right now.
This is not the only ad that promotes Microsoft Edge that users may see however. Microsoft is pushing ads in the Action Center as well stating that Chrome is draining battery fast and that switching to Edge would better the situation.
Both ads have some use for users and try to promote a feature of Microsoft Edge or Microsoft that may be beneficial to users.
One could argue that this is a good thing, and it probably would not get such a bad reception if Microsoft would provide clear and concise options to turn of[f] these after they appear once.
The main issue that many Windows 10 users may have with these ads is however that is seems impossible to get rid of those advertisements once and for all.
Microsoft really wants Windows 10 users to use Cortana and Edge.
(Score: 2) by archfeld on Saturday November 05 2016, @08:02PM
I agree, M$ Edge is a horrible browser, but I don't have it on the start bar, or on the taskbar, the is an icon under M$ default manager. I've not seen ad pop-ups for Edge either but I've done some tinkering to make Windows10 heel when I call it. It took some research but I think I've tamed most of the aspects of my Win10 install down to even updates. I like using it for quite a few things but I am not giving up my BSD partition, or the *nix desktop I use quite frequently. The right tool for the job has always been my mantra, which is why I still have an dedicated firewall box running between my cable modem and my wireless router. The Alpha machine I run as a firewall has 4 dual NIC cards and serves its' purpose quite admirably.
For the NSA : Explosives, guns, assassination, conspiracy, primers, detonators, initiators, main charge, nuclear charge