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posted by Snow on Tuesday December 06 2016, @10:46AM   Printer-friendly
from the amazon-knows-your-spouse-better-than-you-do dept.

Amazon is testing a brick-and-mortar concept store that would allow shoppers to pick items off the shelf and leave without waiting in a line:

Amazon.com Inc said on Monday it has opened a brick-and-mortar grocery store in Seattle without lines or checkout counters, kicking off new competition with supermarket chains.

Amazon Go, the online shopping giant's new 1,800-square-foot (167-square-meter) store, uses sensors to detect what shoppers have picked off the shelf and bills it to their Amazon account if they do not put it back.

The store marks Amazon's latest push into groceries, one of the biggest retail categories it has yet to master. The company currently delivers produce and groceries to homes through its AmazonFresh service.

"It's a great recognition that their e-commerce model doesn't work for every product," said analyst Jan Dawson of Jackdaw Research, noting that physical stores would complement AmazonFresh. "If there were hundreds of these stores around the country, it would be a huge threat" to supermarket chains, he said.

Also at CNBC, Bloomberg, and The Verge:

It'll feel like shoplifting, except you're actually being watched by more cameras than you can imagine.


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  • (Score: 2, Funny) by Anonymous Coward on Tuesday December 06 2016, @12:33PM

    by Anonymous Coward on Tuesday December 06 2016, @12:33PM (#437634)

    w/o seeing a single employee.

    Kinda like shopping at Dick's sporting goods.

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  • (Score: 5, Funny) by VLM on Tuesday December 06 2016, @01:08PM

    by VLM (445) on Tuesday December 06 2016, @01:08PM (#437647)

    Walk around the panel saw area at home depot with a sheet of plywood, that's like garlic to vampires.

    The saw code is four digits and pretty easy to shoulder surf and if you type it in suddenly like 10 employees appear in a puff of smoke.

    Ironically I'm one of the better behaved saw customers because I have actual measurements whereas I've waited in line behind customers trying to use metric or asking the poor employee how big to cut it (I'm trying to plywood a broken window, can you cut it the size of a window? Oh I didn't know they had different sizes.) There really are customers that dumb.

    I'm surprised shoplifters don't team up and have one guy carry an employee repellent sheet of plywood while the other stuffs his pockets with high value items. Lets see a top tier table saw blade with small cabinet carbide teeth might be $100 and I'm easily strong enough to carry 100 of them at a half pound each, meanwhile some poor bastard I'm teamed up with has to carry a full sheet of 6mm ply to "shield" me.

  • (Score: 2) by richtopia on Tuesday December 06 2016, @04:36PM

    by richtopia (3160) on Tuesday December 06 2016, @04:36PM (#437815) Homepage Journal

    As my high school history teacher said:

    "I always use the self checkout. I try to avoid people without high school diplomas as much as possible"

    • (Score: 0) by Anonymous Coward on Wednesday December 07 2016, @03:23AM

      by Anonymous Coward on Wednesday December 07 2016, @03:23AM (#438191)

      Ate their own dog food.