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posted by Snow on Tuesday December 06 2016, @10:46AM   Printer-friendly
from the amazon-knows-your-spouse-better-than-you-do dept.

Amazon is testing a brick-and-mortar concept store that would allow shoppers to pick items off the shelf and leave without waiting in a line:

Amazon.com Inc said on Monday it has opened a brick-and-mortar grocery store in Seattle without lines or checkout counters, kicking off new competition with supermarket chains.

Amazon Go, the online shopping giant's new 1,800-square-foot (167-square-meter) store, uses sensors to detect what shoppers have picked off the shelf and bills it to their Amazon account if they do not put it back.

The store marks Amazon's latest push into groceries, one of the biggest retail categories it has yet to master. The company currently delivers produce and groceries to homes through its AmazonFresh service.

"It's a great recognition that their e-commerce model doesn't work for every product," said analyst Jan Dawson of Jackdaw Research, noting that physical stores would complement AmazonFresh. "If there were hundreds of these stores around the country, it would be a huge threat" to supermarket chains, he said.

Also at CNBC, Bloomberg, and The Verge:

It'll feel like shoplifting, except you're actually being watched by more cameras than you can imagine.


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  • (Score: 2) by richtopia on Tuesday December 06 2016, @04:32PM

    by richtopia (3160) on Tuesday December 06 2016, @04:32PM (#437810) Homepage Journal

    I suspect the store will have a "foyer" where you can collect your shopping cart and bag your groceries. In the store you need to put the article in the cart which would be equipped with an RFID reader. This would also allow a display to be integrated into these smart carts to display the items selected for purchase. Crossing the threshold to the bagging area would initiate the transaction. Cameras are there to prevent shoplifting.

    Now my theory undermines the headline of the article (shoplifting typically does not involve placing groceries in a cart). I just suspect it would be the simplest system to implement. I also assume this store will have no loose produce, as those items are difficult to tag. Bagged produce probably, although I suspect the store will be more like Fresh and Easy with lots of premade meals and a relatively small selection.

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