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posted by cmn32480 on Monday June 26 2017, @03:19PM   Printer-friendly
from the apparently-it-DOES-take-a-rocket-scientist dept.

Goop HQ is obsessed with wearable stickers that rebalance energy. NASA and a former NASA scientist are here to bring them back to Earth:

Gwyneth Paltrow's lifestyle and wellness website really may have stuck their foot in it this time. [...] It all kicked off when an article appeared on Goop promoting stickers. These aren't just run-of-the-mill stickers though. These are Body Vibes stickers that "promote healing."

"Body Vibes stickers (made with the same conductive carbon material NASA uses to line space suits so they can monitor an astronaut's vitals during wear) come pre-programmed to an ideal frequency, allowing them to target imbalances."

[...] But wires must have been crossed somewhere as NASA have now come out to say that they "do not have any conductive carbon material lining the spacesuits." In fact, their spacesuits are made out of synthetic materials and spandex, they explained to Gizmodo.

Body Vibes' stickers were reportedly created as a result of top secret research, but Mark Shelhamer, former chief scientist at NASA's human research division, wasn't particularly impressed by this. "Wow," he told Gizmodo. "What a load of BS this is."

Also at Vanity Fair. Here's some background reading on Gwyneth Paltrow and Goop. Paltrow was recently named CEO:

Last Monday, the actress turned life-style entrepreneur Gwyneth Paltrow summoned a small group of employees to her bright Santa Monica office. Goop, the weekly newsletter she founded nine years ago, has grown into an e-commerce empire, and she wanted to discuss the online marketing plan for the company's latest enterprise: pills. In 2014, sales of dietary supplements in the United States reached $36.7 billion, so it makes sense that Goop would expand its stock of wellness wares (Ayurvedic ashwagandha powder; a vaginal-muscle-toning egg made of jade) to include vitamins.

[...] Last year, Goop raised fifteen million dollars in venture capital and moved its headquarters from New York to Los Angeles, in the process losing its C.E.O., Lisa Gersh, the former C.E.O. of Martha Stewart Living Omnimedia.

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  • (Score: 2) by BananaPhone on Monday June 26 2017, @04:29PM (2 children)

    by BananaPhone (2488) on Monday June 26 2017, @04:29PM (#531378)

    People with GOOP for brains cannot appreciate or understand science. (e.g. The Orange POTUS)
    They will, however, understand a lawsuit.

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  • (Score: 4, Insightful) by bob_super on Monday June 26 2017, @04:59PM

    by bob_super (1357) on Monday June 26 2017, @04:59PM (#531401)

    Because First amendment, Orrin Hatch, and Alternate-facts Presidency...

    Unless you lie to shareholders or prosecutors, any kind of BS you can come up with to sell is now fair game.
    Old-school advertisers are even jealous they were born too early. Sure, they could bang any skirt in the office, but they never expected the fine practice of manipulation to lose to outright blatant lies.

  • (Score: 0) by Anonymous Coward on Tuesday June 27 2017, @12:48AM

    by Anonymous Coward on Tuesday June 27 2017, @12:48AM (#531679)

    Perhaps they can make it into a hair jel for the orange one.