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posted by cmn32480 on Monday June 26 2017, @03:19PM   Printer-friendly
from the apparently-it-DOES-take-a-rocket-scientist dept.

Goop HQ is obsessed with wearable stickers that rebalance energy. NASA and a former NASA scientist are here to bring them back to Earth:

Gwyneth Paltrow's lifestyle and wellness website really may have stuck their foot in it this time. [...] It all kicked off when an article appeared on Goop promoting stickers. These aren't just run-of-the-mill stickers though. These are Body Vibes stickers that "promote healing."

"Body Vibes stickers (made with the same conductive carbon material NASA uses to line space suits so they can monitor an astronaut's vitals during wear) come pre-programmed to an ideal frequency, allowing them to target imbalances."

[...] But wires must have been crossed somewhere as NASA have now come out to say that they "do not have any conductive carbon material lining the spacesuits." In fact, their spacesuits are made out of synthetic materials and spandex, they explained to Gizmodo.

Body Vibes' stickers were reportedly created as a result of top secret research, but Mark Shelhamer, former chief scientist at NASA's human research division, wasn't particularly impressed by this. "Wow," he told Gizmodo. "What a load of BS this is."

Also at Vanity Fair. Here's some background reading on Gwyneth Paltrow and Goop. Paltrow was recently named CEO:

Last Monday, the actress turned life-style entrepreneur Gwyneth Paltrow summoned a small group of employees to her bright Santa Monica office. Goop, the weekly newsletter she founded nine years ago, has grown into an e-commerce empire, and she wanted to discuss the online marketing plan for the company's latest enterprise: pills. In 2014, sales of dietary supplements in the United States reached $36.7 billion, so it makes sense that Goop would expand its stock of wellness wares (Ayurvedic ashwagandha powder; a vaginal-muscle-toning egg made of jade) to include vitamins.

[...] Last year, Goop raised fifteen million dollars in venture capital and moved its headquarters from New York to Los Angeles, in the process losing its C.E.O., Lisa Gersh, the former C.E.O. of Martha Stewart Living Omnimedia.

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  • (Score: 4, Funny) by bob_super on Monday June 26 2017, @05:03PM (1 child)

    by bob_super (1357) on Monday June 26 2017, @05:03PM (#531405)

    >> it’s where many women access their intuition, their power, and their wisdom

    ... "so we'd really like you to stick an expensive dumb piece of hard rock in there. And if you do, you will have proven the point."
    MY ironometer exploded. again.

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  • (Score: 2) by VLM on Monday June 26 2017, @05:11PM

    by VLM (445) Subscriber Badge on Monday June 26 2017, @05:11PM (#531409)

    Speaking of dumb hard things, guys have been fairly successful at talking their way in there for a very long time, so the real oddity is a woman like Gwynneth talking her way into another womans... Dammit not another side-topic that's useless without a .webm or .gif...

    This is like the best SN story, ever, for side topics.