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http://www.anandtech.com/show/11608/nokia-smartphones-to-exclusively-use-zeiss-optics
HMD Global and Zeiss on Thursday announced that they had signed an agreement under which upcoming Nokia-branded smartphones will use Zeiss-branded optics exclusively. The companies said that they would co-develop imaging capabilities of future handsets, but did not elaborate when to expect actual devices on the market.
The collaboration announcement between HMD and Zeiss has a number of layers, all of which seem to be significant. First off, Nokia's future phones will use optics co-developed with a renowned designer of lenses. The important upshot here is that HMD is actually investing in the development of custom capabilities for its Nokia phones. Second, the two companies are talking about "advancing the quality of the total imaging experience", involving optics, display quality, software, and services, but do not elaborate. From the announcement, it looks like HMD will put R&D efforts not only into optics but will design its own software enhancements to improve imaging capabilities beyond those offered by vanilla Android. A good news here is that certain future phones carrying the Nokia brand are not going to rely completely on off-the-shelf hardware, software, and reference designs. Third, HMD announced that imaging is one of the areas that it considers important for its future smartphones. Finally, Zeiss will be used on Nokia-branded devices exclusively, which means that future halo smartphones from Microsoft (if the company decides to launch them) will have to rely on other optics.
Previously: Nokia Smartphones to Return in 2017
Nokia (HMD Global) Attempting U.S. Comeback With Midrange Android Smartphones
(Score: 2) by bob_super on Monday July 10 2017, @05:50PM (2 children)
You want to regain market share? Listen to the public screaming for something they can't get from the big guys: a slightly thicker phone with a really long battery life, pretty rugged and not sluggish, in the low hundreds of dollars range.
A perfect camera is rarely in the top priority of people.
(Score: 2) by kazzie on Tuesday July 11 2017, @04:23PM (1 child)
I'll just stay here in this corner screaming for a phone with a physical keyboard (N900 style).
(Score: 2) by bob_super on Tuesday July 11 2017, @04:52PM
Seconded, as my last 4 phones would attest.
Ideally I'd get a side-slider with a BB-like keyboard (for anyone who doesn't know, you can swipe the keyboard for delete, scroll or suggestion insertion, tap it to precisely move the cursor...)