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A group of Danes trying to save the word while keeping their Carlsberg cool have come up with a rather useful Green innovation. Earth cooled beer. This completely off grid solution is designed for the backyard patio or garden, relying on a hand crank to move beer from Mother Earth to the imbiber. The group's slogan is Save the world one earth cooled beer at a time and promotes itself with the testimonial "eCool is the greatest gift a man could wish for". No wonder the group can't keep up with demand.
I suspect between Danish love of the outdoors during the summer time, and drinking beer, this is going to be a hit. Hard to say how it'll do outside of Denmark but I have this strong desire to find out if the $350 price tag includes shipping to California.
(Score: 2) by frojack on Saturday May 31 2014, @11:25PM
This won't sell well in the US/Canada, where people really do like their beer substantially colder than just about anyplace else. 50 is warm beer by most standards in these parts.
Personally, room temperature is find by me. If the day is hot I like it colder, because beer (any alcohol, really) impairs your body's cooling system.
No, you are mistaken. I've always had this sig.