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Hawkwind writes:

A group of Danes trying to save the word while keeping their Carlsberg cool have come up with a rather useful Green innovation. Earth cooled beer. This completely off grid solution is designed for the backyard patio or garden, relying on a hand crank to move beer from Mother Earth to the imbiber. The group's slogan is Save the world one earth cooled beer at a time and promotes itself with the testimonial "eCool is the greatest gift a man could wish for". No wonder the group can't keep up with demand.

I suspect between Danish love of the outdoors during the summer time, and drinking beer, this is going to be a hit. Hard to say how it'll do outside of Denmark but I have this strong desire to find out if the $350 price tag includes shipping to California.